Search results for: 'base ad demand'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

08 Feb 2023  |  North America  |  Market Research

Growth Opportunities in the Global Cloud-based Medical Imaging Informatics Market, Forecast to 2026

Conventional Medical Imaging Informatics Shifts to AI-based Consolidated Solutions

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Medical imaging informatics solution deployment is shifting from the on-premises model to a cloud-based infrastructure. The conventional on-premises model, which requires every enterprise to buy, operate, and maintain its own cumbersome IT infrastructure and solutions, proves unsustainable in the era of big data. It is also short-sighted given the ...

28 Sep 2021  |  North America  |  Market Research

Hyperscaler Demand Drives the North American Data Center Colocation Services Market

Businesses’ Digital Transformation, Content Consumption, and Advanced Technologies Fuel Growth in a Mature Market

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The North American data center colocation services market is a mature yet growing market due to the constantly increasing demand for digital services and the continued availability of land, energy, and financial power. It has over 150 providers with a diverse footprint, customer focus (retail and hyperscaler), and capabilities. Some have a global r...

The emergence of Industrial Internet of Things (IIoT) technologies has accelerated the process of digital transformation across various end-use industries. There is a growing need to monitor, measure, analyze, and manage the failure of assets as a part of digital transformation initiatives. Asset-intensive industries have been grappling with consta...

Globally, the difficulty in operating large hospitals is made worse by use of manual operations and processes that often lead to a host of inefficiencies. The COVID-19 pandemic in the first half of 2020 brought these inefficiencies to the fore, and as a lasting impact, hospitals must now address the backlog of outpatient, imaging, and surgery patie...

05 Feb 2021  |  North America  |  Market Research

Shifting Spotlight from Product- to Value-based Outcomes Intensifies Growth in the US Real-world Evidence IT Solutions Market

Early-stage R&D and Commercial Applications Fuel the Growth Pipeline

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The US healthcare industrys transition to a patient-centric model is moving rapidly with focus on outcomes and value; however, drug prices have increased and pharmaceutical research and development (R&D) productivity is at its lowest. The healthcare industry and IT solutions providers are finding real-world evidence (RWE) as a potential solution to...

23 Oct 2020  |  North America  |  Market Research

Digital Water Initiatives to Drive Digital Twin Adoption in the Global Water Industry

Future Growth Potential Enhanced by Value-based Outcomes and Best Practices on Quick ROI

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This research aims to explore a company's 'Growth Zone' in the water industry through digital twin opportunities. It analyses digital twin architecture, competitive landscape, evaluates potential OPEX savings, and pinpoints the key drivers and restraints influencing the market growth. The study presents a digital water index for 21 countries, h...