Search results for: 'engineering research ad development'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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Key Issues Addressed

The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

This Frost & Sullivan research examines the growing need for artificial intelligence (AI) services to help businesses meet key goals and objectives, as well as the strategic position of public cloud service providers to develop and launch successful AI capabilities for customers. The report discusses the importance of public cloud providers in the ...

Serverless computing represents one more step on the path away from cumbersome monolithic applications to more agile software approaches that speed development and deployment time. Such “cloud-native” applications are designed to leverage the flexible infrastructure of the cloud by abstracting application logic from the underlying server hardware. ...

This Frost & Sullivan research service focuses on US Department of Defense (DoD) Joint All-Domain Command and Control (JADC2) program that seeks to improve combat networks at all levels. The study includes representative programs and example contracts for research, development, test, and evaluation; procurement; operations and maintenance; and othe...

The medical imaging and informatics industry is evolving, with vendors launching new products and solutions every other day. As the reimbursement environment transitions from fee-for-service to value-based payment, vendors business models and value propositions are changing. New evidence on the use of specific imaging techniques is influencing chan...

08 Jul 2021  |  North America  |  Market Research

Low-Code Application Platforms Growth Opportunities

Harnessing the Power of Lines of Business in App Development Fuels Innovation Culture

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As businesses emerge from the pandemic operating environment, they are caught in a strange position of having to resume former foci—like streamlining operations, improving employee productivity, and enhancing the customer experience, but doing so in a wildly different operating environment than they were in 18 months ago. One technology that was ju...

In this report, Frost & Sullivan covers construction's global and future aspects, focusing on upcoming trends. The study details opportunities for mobility, industrial, fast-moving consumer goods (FMCG), retail, information and communications technology (ICT), business and financial services, and supply chain and logistics. It offers industry sta...