Search results for: 'shift ad submarines'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

Digitalization is the key enabler of decentralization and decarbonization, the other two Ds shaping the energy industry transformation. Cloud computing, Big Data, analytics, and the Internet of Things (IoT) are among technologies that enable the digital transformation of electric utilities and facilitate new ways of electricity production, storage,...

17 Aug 2020  |  North America  |  Market Research

5G and Edge Computing—Cloud Workloads Shifting to the Edge, Forecast to 2024

Multi-access Edge Computing (MEC) Deployments to Proliferate as Applications Demand Decentralized Computing

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The term 'Edge Computing' refers to computing that pushes intelligence, data processing, analytics, and communication capabilities down to where the data originates, that is, at network gateways or directly at endpoints. The aim is to reduce latency, ensure highly efficient networks and operations, as well as service delivery and an improved user e...

05 Feb 2021  |  North America  |  Market Research

Shifting Spotlight from Product- to Value-based Outcomes Intensifies Growth in the US Real-world Evidence IT Solutions Market

Early-stage R&D and Commercial Applications Fuel the Growth Pipeline

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The US healthcare industrys transition to a patient-centric model is moving rapidly with focus on outcomes and value; however, drug prices have increased and pharmaceutical research and development (R&D) productivity is at its lowest. The healthcare industry and IT solutions providers are finding real-world evidence (RWE) as a potential solution to...

08 Feb 2023  |  North America  |  Market Research

Growth Opportunities in the Global Cloud-based Medical Imaging Informatics Market, Forecast to 2026

Conventional Medical Imaging Informatics Shifts to AI-based Consolidated Solutions

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Medical imaging informatics solution deployment is shifting from the on-premises model to a cloud-based infrastructure. The conventional on-premises model, which requires every enterprise to buy, operate, and maintain its own cumbersome IT infrastructure and solutions, proves unsustainable in the era of big data. It is also short-sighted given the ...

The ongoing outbreak of coronavirus (COVID-19), first identified in December 2019 in Wuhan—the most populous city in Central China—evolved rapidly to be characterized as a pandemic by the World Health Organization (WHO) on 11 March 2020. Globally, organizations have been monitoring the COVID-19 situation closely and many have already implemented (o...

06 Oct 2021  |  North America  |  Market Research

US DoD C4ISR Growth Opportunities

The Shift to Multi-domain Operations will Open Up More Opportunities for Commercial Product Manufacturers

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This Frost & Sullivan research service focuses on US Department of Defense (DoD) command, control, communications, computers, intelligence, surveillance, and reconnaissance (C4ISR) budget spending. The study also analyzes research, development, test, and evaluation (RDT&E); procurement; operations and maintenance (O&M); and other services. Contract...