Search results for: 'structural ad data'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

In Latin America, businesses increasingly adopt cloud computing, artificial intelligence, and machine learning technologies to support their strategic business growth. Despite a projected slower economic growth in 2024, digital transformation remains robust. Companies seek external partners to assist them in their journey toward full digitization. ...

21 Jul 2022  |  North America  |  Market Research

North American Data Center Colocation Services Growth Opportunities

Enterprise Digital Transformation, Content Consumption, and Emerging New Locations Drive Future Growth Potential

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Data centers are at the core of the digital economy. Enterprises in North America have started using third-party colocation service providers increasingly. They focus on data centers to outsource their data operations. Colocated data centers help enterprises bring processing capacity closer to the data source. In addition, using this infrastructure...

The earth observation market is currently undergoing multiple technology and business model disruptions, largely driven by NewSpace participants in the market. Multiple small-satellite operators have entered the market and some of them have already launched their satellites. Frost & Sullivan’s research indicated that over 12,000 small-satellites wi...

28 Feb 2020  |  North America  |  Market Research

Global Automotive Data Management and Cloud Platform Strategies, 2019

Prioritising Critical Datasets from Non-critical Ones Will Determine Cloud-related Partnerships for OEMs by 2025

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The aim of this research study is to give an overview of automotive cloud platforms and the key cloud applications adopted in the automotive market. The study focuses on the different cloud platform strategies adopted by original equipment manufacturers (OEMs), key business models used, key cloud vendors, and their core features. Frost & Sullivan b...

This Frost Radar focuses on the global Big Data analytics market. It divides the market into 2 major segments: data discovery and visualization (DDV) and advanced analytics. Both are experiencing a growing interest from investors and have attracted millions of dollars in funding committed to product enrichments, expansion into new industry vertical...

13 Aug 2020  |  North America  |  Market Research

Global Big Data Analytics Market Fueling Artificial Intelligence, 2020

Predictive Analytics and Security Applications Present Key Growth Opportunities

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This research measures the future impact of COVID-19 on the global Big Data Analytics (BDA) market. The embedded ecosystem has led to a hyper-connected world and growth of the Internet of Things (IoT). Thanks to ubiquitous networks, IoT has connected all manner of endpoints and unveiled a treasure trove of data. This unprecedented volume of data ha...