Search results for: 'telecom mega ad technology'

This research service is chapter 2 of a 3-part series that examines the technological advancements and convergences led by major shifts in artificial intelligence, cognitive computing, 5G, blockchain and digital reality across cities, businesses, and consumers. The high rate of digital adoption, supported by strong indicators, such as over 95% smar...

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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Key Issues Addressed

The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

Cloud communications emerged approximately two decades ago and, since then, business models and value propositions have evolved dramatically. Market power has shifted many times across vendors and service providers as various factors, including innovation velocity, strategy ingenuity and pocket depth, pushed certain participants to the top of the l...

28 Jan 2021  |  North America  |  Market Research

Transformative Mega Trends Drive the Global Secure SD-WAN Market, Forecast to 2024

Technology Strategy Driven by the Convergence of Security and SD-WAN

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Key Issues Addressed

Secure SD-WAN refers to solutions (product or services) that offer SD-WAN connectivity and security capabilities to create a secure SD-WAN environment to protect remote branches, users, devices, and cloud applications from cyber threats when connected to external Internet and cloud services using insecure Internet broadband and/or cellular networks...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

This research service focuses on the US Department of Defense (DoD) information technology (IT) budget requests and representative contracts. Analyses of research, development, test, and evaluation (RDT&E); procurement; operations and maintenance (O&M); and a variety of other services are also presented in this study. Contract activity for the 2019...

The waste management and circular economy market of the United States and Canada is in full growth. With new recycling targets that must be reached before 2030 and current recycling values close to 30%, countries and stakeholders should focus on improving waste segregation at source, source separation, materials recovery facility optimization, and ...

01 Apr 2021  |  North America  |  Market Research

Strategic Analysis of 5G Technology and Use Cases Transforming the Automotive Industry

Automakers will Implement 5G to Remain Competitive; Mature Regulations and NR Infrastructure Availability will be Critical for Advanced 5G C-V2X Deployments in the Future

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This research study aims to provide an overview of 5G solutions, key use cases, and applications adopted in the automotive industry. The study focuses on the strategies adopted by original equipment manufacturers, the business models used by them, and key vendors analysis. 5G technology will be critical for the automotive industry particularly when...