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Small midsized businesses (SMBs) become successful by addressing customers needs. Customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals. But there are business, economic, ...

This research service presents a comprehensive overview of the North American mobile CRM market with in-depth market analysis of its two major segments, namely mobile sales force automation (SFA) and mobile field service management (FSM). This research service discusses the major industry challenges, market drivers and restraints, and trends that a...