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Enhancing Customer Relationship Management (CRM) for Small Midsized Businesses (SMB)

Smart CRM Strategies, Tactics, and Solutions for SMB Growth

  • Research Code : 9857-00-60-00-00
  • SKU : IT00168-NA-MR_01162
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  • Release Date : 12-Aug-2015
  • Region : North America
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Small midsized businesses (SMBs) become successful by addressing customers needs. Customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals. But there are business, economic, and vendor technology challenges in turning realization into reality. How SMBs respond when implementing CRM and deciding on the right applications could well decide their future.
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