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This study maps the customer behaviour and expectations from CRM solution implemented in Malaysian enterprises. Further the study also assesses the most suitable vendor fulfilling customer criteria and challenges, alongwith a top of the mind vendor analysis in Malaysia CRM market.

This study maps the customer behaviour and expectations of enterprises which have deployed and are using OCRM solutions in ANZ. The analysis highlights the key business challenges driving adoption of OCRM solution, vendor evaluation criteria and purchase decision making process, apart from identifying the most suitable vendor in the ANZ OCRM market...