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Small midsized businesses (SMBs) become successful by addressing customers needs. Customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals. But there are business, economic, ...

This study maps the customer behaviour and expectations of enterprises which have deployed and are using OCRM solutions in ANZ. The analysis highlights the key business challenges driving adoption of OCRM solution, vendor evaluation criteria and purchase decision making process, apart from identifying the most suitable vendor in the ANZ OCRM market...

This research service presents a comprehensive overview of the North American mobile CRM market with in-depth market analysis of its two major segments, namely mobile sales force automation (SFA) and mobile field service management (FSM). This research service discusses the major industry challenges, market drivers and restraints, and trends that a...