Search results for: 'part value'

The global extended reality (XR) market is entering a new growth cycle, shifting from device-led adoption toward software-, platform-, and monetization-driven expansion. While headset shipments remain cyclical and closely tied to hardware refresh cycles, value creation is increasingly driven by scalable XR software platforms, recurring subscription...

This study focuses on the transformative impact of extended reality (XR) and its evolution in the global automotive industry from 2025 to 2031. XR encompasses virtual reality), augmented reality, and mixed reality. It has been driving a paradigm shift across the value chain, enabling immersive design, accelerated prototyping, and enhanced customer ...

This report provides a definitive strategic roadmap for the digital marketing and advertising technology (AdTech/MarTech) sector as it enters a transformative era in 2026. Moving beyond incremental updates, the industry is undergoing a fundamental architectural restructuring—shifting from a landscape of fragmented point solutions to one of unified ...

The Frost Radar™ for the supply-side platform market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, media owners, and app develope...

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of technologies including immersive services, the metaverse, the internet of things, artificial intelligence, and the cloud. This report leverages information collected in the 2025 IT survey to analyze perceptions and use of immersive technologies an...

Digital experience platforms (DXPs) are becoming the central layer for managing, delivering, and optimizing digital experiences across channels. As organizations balance increasing content demands, personalization requirements, and governance pressures, the role of the DXP is expanding beyond content management into orchestration—connecting systems...

This report examines the enterprise metaverse as an emerging enterprise-grade platform that unifies digital twins and collaborative applications to support advanced operational, engineering, workforce, and customer-facing objectives. As organizations expand remote operations, intelligent asset management, and immersive design practices, the converg...

Enterprises are moving from fragmented team tools to enterprise systems of execution. What began as task management and collaboration is evolving into execution intelligence: platforms that unify work, automation, and cross‑functional orchestration while meeting rising expectations for governance, security, and measurable outcomes. Buyers no longer...

Digital piracy has evolved from casual file sharing into an industrialized, organized crime enterprise that ranks among the gravest revenue threats facing global media and entertainment. The single most important problem confronting the industry today is the industrialization of live streaming piracy—particularly of premium live sports—where crimin...