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The generative AI sector faces a defining challenge: how to translate the breakthrough power of foundation models into real-world value amid unprecedented disruption. An explosion of large language models (LLMs) and multimodal AI tools promises to transform everything from enterprise productivity to creative work, yet organizations grapple with tru...

This Frost Radar™ assesses providers offering comprehensive solutions to automate and optimize demand generation programs, multichannel customer engagement campaigns, and performance analytics across business environments. It highlights companies enabling seamless lead management, customer engagement campaigns, and integration with other enterprise...

The IT & communications industry continues to invest heavily in communications and IT solutions. Energy and utilities, healthcare, transportation, and manufacturing are also expected to increase ICT spending in the next 5 years. To enable ubiquitous connectivity, large investments need to be made by telecom operators as well as energy and utilities...

14 Jun 2016  |  Europe  |  Market Research

European Data Centre Services Market

Co-existence of Colocation, Managed Hosting and Cloud Services will Drive Providers to Adopt a Hybrid IT Approach

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The convenience and cost efficiency of outsourcing enterprise IT infrastructure continues to drive demand for data centre services. In addition, the growth of cloud, content is a key source of growth particularly for colocation service providers. However, with the growing adoption of cloud services among enterprises, the growth dynamics of traditio...

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic p...

The global digital marketing and advertising technology sector is entering a definitive era of transformation in 2026, characterized not merely by incremental evolution but by a fundamental architectural restructuring of how brands communicate with consumers and businesses. The sector, defined as the platform ecosystem powering customer engagement ...

30 Jan 2017  |  Global  |  Market Research

The Global Network Firewall Market

The Expanding Role of Firewall Sustains Market Growth

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The network firewall is one of the original network security tools and remains one of the most important tools used by IT organizations of all sizes. The firewall has evolved rapidly in recent years in response to the emergence of sophisticated and always changing threats. Unified threat management (UTM) and next generation firewall (NGFW) are two ...

15 Sep 2016  |  Asia Pacific  |  Market Research

Analysis of the Asia-Pacific Secure Content Management Market

Targeted and Ransomware Attacks are Driving the SCM Market

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The total Secure Content Management (SCM) market generated $811.6 million in revenue, representing a positive growth of 6.5% on a year-on-year basis. The escalation of targeted and ransomware attacks was the key driving force for SCM solutions during 2015. This was especially true in Australia, India, Japan, South Korea, and ASEAN countries, as bus...

This study focuses on the extended reality (XR) platform market and its evolution in the retail space. XR encompasses immersive technologies like VR (virtual reality), AR (augmented reality), and MR (mixed reality). Retail includes brick-and-mortar stores, e-commerce platforms, and omnichannel retailers. In retail, XR has been transforming the ...