Search results for: 'experiments design'

This Frost Radar™ benchmarks leading digital experience platform (DXP) vendors as the platforms consolidate from fragmented experience stacks into unified orchestration layers that integrate content management, customer data, agentic AI, and multichannel delivery in a single operating environment. Governance has emerged as a primary competitive dif...

Digital experience platforms (DXPs) are becoming the central layer for managing, delivering, and optimizing digital experiences across channels. As organizations balance increasing content demands, personalization requirements, and governance pressures, the role of the DXP is expanding beyond content management into orchestration—connecting systems...

Location-based entertainment (LBE) refers to immersive video installations that leverage technology and a shared environment to create engaging experiences not typically achievable in homes. Immersive video LBE uses high-resolution, wide field of view domed and wall displays, and/or virtual reality (VR), augmented reality (AR), mixed reality (MR), ...

This study focuses on the extended reality (XR) platform market and its evolution in the retail space. XR encompasses immersive technologies like VR (virtual reality), AR (augmented reality), and MR (mixed reality). Retail includes brick-and-mortar stores, e-commerce platforms, and omnichannel retailers. In retail, XR has been transforming the ...

This study focuses on the transformative impact of extended reality (XR) and its evolution in the global automotive industry from 2025 to 2031. XR encompasses virtual reality), augmented reality, and mixed reality. It has been driving a paradigm shift across the value chain, enabling immersive design, accelerated prototyping, and enhanced customer ...

This report examines the enterprise metaverse as an emerging enterprise-grade platform that unifies digital twins and collaborative applications to support advanced operational, engineering, workforce, and customer-facing objectives. As organizations expand remote operations, intelligent asset management, and immersive design practices, the converg...

This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social ...

26 Jul 2017  |  Global  |  Market Research

Digital Transformation in the Global Retail Sector

Technology-driven Transformation is Reshaping Retail

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This research service is part of Frost & Sullivan's Integrated Commerce Research Programme. It provides an original perspective on how technology trends, MegaTrends and industry trends are driving the digital transformation of retail. The rise of eCommerce, online marketplace platforms, and subscription models, for example, have been complementing,...

This guide equips business buyers with a strategic, practical framework for selecting a digital asset management (DAM) platform. As organizations produce and deploy more rich media content than ever, a DAM system has become mission-critical for managing these assets and accelerating marketing operations. It’s not just about storing files—a well-imp...