Search results for: 'trend enablement'

In 2025, the digital content services landscape is poised for transformative growth driven by key technological advancements and evolving consumer behaviors. Generative AI (GenAI) continues to revolutionize content creation and personalization. Simultaneously, extended reality (XR) technologies will continue to expand, offering immersive experience...

Companies globally are trying to understand on how to keep their data safe and at the same time use technologies such as cloud computing to stay ahead of competition. Global companies have taken the hybrid route, where they are keeping their sensitive data inside their own data centers and the rest of the data is kept in the cloud. Companies can us...

Unlike other areas in financial services, the insurance market has not been remarkably disrupted by innovative technologies and new business models until now. While the pace of innovation is rapid in financial services, insurance is still a complex and a highly regulated market. However, it appears to be at a point of articulation, as stakeholders ...

Technological advancements are disrupting the healthcare industry. There is an increasing trend toward personalized and precise medical treatments, such as personalized genomics, which provide outputs at a much lower cost and at a faster speed than has ever been possible. Precision medicine has also driven the development of targeted drug delivery,...

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of technologies, such as immersive services, the metaverse, the internet of things, artificial intelligence, and the cloud. This report leverages the information collected in Frost & Sullivan’s 2024 IT Decision-Makers Survey to analyze the percepti...

The global digital marketing and advertising technology sector is entering a definitive era of transformation in 2026, characterized not merely by incremental evolution but by a fundamental architectural restructuring of how brands communicate with consumers and businesses. The sector, defined as the platform ecosystem powering customer engagement ...

The distribution infrastructure and delivery sector is undergoing a profound transformation, driven by the explosive growth of digital content consumption, the proliferation of edge computing, and the relentless evolution of security threats in an increasingly interconnected world. The focus in this sector has shifted from simply moving data effici...

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

The accelerated transition from pay TV to VOD services drove hundreds of media and entertainment (M&E) companies across the globe to launch their own streaming platforms. In the past five years, the proliferation of vendors has made the VOD ecosystem an increasingly crowded space.With more online streaming service options than ever, VOD operators n...