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26 Jan 2012  |  Europe  |  Market Research
EU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences
Vehicle personalisation and new technologies attract Gen "Y"
This study revolves around Generation Y in Europe (with a population of about 100 million) and their beliefs, attitude towards environment, personal mobility needs and vehicle preferences. Global events such as terrorism, economic recession, and climate change have shaped their beliefs, attitudes, and behaviour. Based on age, gender, education lev...
$10,000.00
Special Price $7,500.00 save 25 %
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13 Mar 2013  |  North America  |  Megatrends
Competitive Benchmarking and Comparative Analysis of the Mobility Strategies of Key Global OEMs
Eight Out of Eleven OEMs have Invested in Key Mobility Products and Services
This study presents a comparative analysis and competitive benchmarking of the mobility strategies of key global OEMs. Automotive OEMs must evolve to adapt to emerging megatrends of urbanisation, social preference changes, technology and electric mobility. The study introduces new mobility products and services that have developed to meet changing ...
$3,500.00
Special Price $2,625.00 save 25 %