Search results for: 'diversity'
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30 Jun 2019  |  North America  |  Megatrends
Overview of Generation Z in the United States, 2019
Insight into the Behaviors and Motivations Shaping the Post-Millennial Generation
Generation Z, the generation that comes after millennials, is now coming of age, entering the workforce, and growing in consumer power. By 2027, Gen Z will represent 20% of the US population--about 70 million people. In the United States, it is estimated that Gen Z has a direct spending power of at least $143 billion and an indirect spending power ...
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11 Feb 2019  |  Global  |  Megatrends
Generation Z as Future Customers, Forecast to 2027
Understandings of the Preferences and Trends of the New Customer Base
Generation Z currently makes up 24% of the global population and are set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. This age cohort is expected to be the most ethnically diverse and tolerant generation yet. It is also a socially and env...
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20 Jan 2022  |  Global  |  Megatrends
Growth Opportunities for Capturing Value in Baby Boomers
Rethinking Business Strategies as Seniors Delay Retirement and Continue to Influence Consumer Spending
Globally, the aging population is enlarging, and this group’s participation in the labor market is increasing accordingly. By 2030, people aged 60 and above are expected to outnumber children under age 10 by 60 million. Projections estimate 30% growth in labor participation from the 65+ age group. At global scale, the increase in life expectancy pr...
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18 Jun 2021  |  Global  |  Megatrends
Trend Opportunity Profiles—Data Marketplaces
B2B Portals Enabling Monetization of Enterprise Data
More than 2.5 quintillion bytes of data are generated every day, of which 90% was generated in the last two years. With this explosive amount of data generation, data marketplaces have immense potential to create new revenue streams by productizing data assets. Data marketplaces are displacing old data sharing models and significantly altering the...
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Special Price $3,712.50 save 25 %