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26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

The financial services industry is on the brink of disruption, as the use of technology poses a challenge to market players and their existing products and services and associated costs. Thus it is important to revisit one of the oldest industries and re-conceptualize how it will thrive in the future aligning itself to looming social and technologi...

Consumers' interest in connected devices has been one of the significant drivers of innovation in the sector. Over the years, as the cost of sensors declined, the number of IoT-enabled devices has increased steadily and they have become more affordable and viable. However, consumers continue to be wary about data privacy and sharing. The applicati...

Global ICT spending reached $2.8 trillion in 2019, registering 3.6% YoY growth. While ICT spending is currently prioritized towards business continuity and solutions to better cope with the pandemic and a post-pandemic business environment, Frost and Sullivan predicts a shift in IT spending patterns, which will lean more towards digital and emergin...

Mobile operators are moving rapidly toward fifth-generation (5G) network deployments. 5G represents a fundamental shift in communication network architectures that will likely accelerate revenue generation through innovative services facilitated via 5G-enabled smartphones, tablets, laptops, and internet of things devices. It delivers a potent combi...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The rising demand for faster and more secure transactions along with full transparency has made Blockchain one of the fastest growing technology markets in the world. Blockchain, which is a decentralized digital database, supports secure transactions without the need for a central authority to approve/accept the transaction. Although this technolog...

Fintech companies are disrupting the traditional banking and financial services ecosystem by leveraging innovative technologies in order to provide value-added services. Paytech appears as the most exciting subsector of the Fintech industry. Indeed, most technology innovations are used to perform payment transactions in a disruptive way: faster, an...

This study looks at the changing landscape of the insurance industry in terms of emerging insurable markets, new business models, evolution in operations, and the value chain, as well as disruptors and opportunities to various lines of insurance. Readers of the study will come away with insight into new markets, technologies, and trends that they m...