Search results for: 'middl'

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

15 Feb 2017  |  Latin America  |  Megatrends

Mega Trends in LATAM, Forecast to 2025

Resurgence of the Next-generation Continent through Economic Growth Supported by Digital Inclusion and Technology Innovation

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Key Benefits

Most of the economies of LATAM are dependent on external forces such as the Chinese and the US economy, global commodity, and oil prices. With the slightest fluctuations in these economies, LATAM economies will be impacted the most. In the past years, LATAM had been sluggish in growth, due to falling commodity prices and oil price volatility. After...

Customers payment preference has shifted from credit to debit, which changed their shopping habits away from bulk credit card payments. Zero-interest fees and flexible repayment plans are among the factors that customers consider when choosing a pay-later method. The buy now, pay later (BNPL) payment approach has emerged as an alternative credit ...