Search results for: 'mobile situational awareness market 2025'

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

29 Jul 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Financial Services Growth Opportunities

Disruptive Technologies, Customer Value Chain Compression, and Strategic Partnering are Fueling Growth

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Mobile financial services (MFS) allow customers to access financial services and make financial transactions through mobile applications (apps). The use of mobile apps is playing an important role in the adoption of MFS in the Asia-Pacific (APAC), especially in areas where the mobile penetration rate is high and the population is largely underbanke...

China’s Belt and Road Initiative (BRI) launched in 2013 aims to boost global trade connectivity and cross-border transactions between China and countries on the new Silk Road, including Cambodia, Laos, Myanmar (collectively called as CLM), and Vietnam. It is expected to enhance financial cooperation in the region, and eventually bolster the growth ...

Digital payments technology adoption in Asia-Pacific remains in a nascent stage, and unlike digital payment methods used by consumers in which streamlined checkout processes accept instant payment using credit cards, the bulk of B2B payments is still tied to paper checks and manual processes. The future of digital payments is driven by applicatio...

15 Feb 2017  |  Latin America  |  Megatrends

Mega Trends in LATAM, Forecast to 2025

Resurgence of the Next-generation Continent through Economic Growth Supported by Digital Inclusion and Technology Innovation

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Key Benefits

Most of the economies of LATAM are dependent on external forces such as the Chinese and the US economy, global commodity, and oil prices. With the slightest fluctuations in these economies, LATAM economies will be impacted the most. In the past years, LATAM had been sluggish in growth, due to falling commodity prices and oil price volatility. After...

The growing use of digital payments in Asia-Pacific (APAC) paves the way for innovation and new use cases that address user pain points payment solutions, such as self-checkout, enhance customer experience while software point-of-sale (softPOS) accelerates the merchant onboarding process. The APAC market will become more aware of the benefits of ne...

The payments industry is now lucrative for start-ups to tap into new niche market segments and promote financial inclusion in groups with limited access to credit services from banks. The buy now, pay later (BNPL) solution has emerged as an alternative credit payment for consumers, enabling them to make purchases without paying the total amount upf...

Mobile operators are moving rapidly toward fifth-generation (5G) network deployments. 5G represents a fundamental shift in communication network architectures that will likely accelerate revenue generation through innovative services facilitated via 5G-enabled smartphones, tablets, laptops, and internet of things devices. It delivers a potent combi...