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26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The study covers the digital transformation initiatives of JPMorgan Chase & Co (JPMorgan) which has a legacy dating back to 1799. Since then, it has expanded aggressively with a number of mergers and acquisitions. JPMorgan provides both retail and corporate financial services to consumers, corporations, governments and institutions in more than 100...

The study covers one of the leading credit and financial management company in the United States. Credit Karma which started its business by offering free credit score and free credit report has moved much beyond and rolled out a series of products to cater to the full stack of the market. In the study, Frost has presented the evolution of Credit K...

The study covers one of the leading online lenders in the United States. SoFi that started offering student loan refinancing has moved much beyond and rolled out a series of products to cater to the full stack of the market. In the study, Frost & Sullivan has presented the evolution of SoFi tracking back to May 2012, when it launched is the first p...

This study looks at the changing landscape of the insurance industry in terms of emerging insurable markets, new business models, evolution in operations, and the value chain, as well as disruptors and opportunities to various lines of insurance. Readers of the study will come away with insight into new markets, technologies, and trends that they m...

Fintech companies are disrupting the traditional banking and financial services ecosystem by leveraging innovative technologies in order to provide value-added services. Paytech appears as the most exciting subsector of the Fintech industry. Indeed, most technology innovations are used to perform payment transactions in a disruptive way: faster, an...

One of the most significant trends in the Financial services industry has been the emergence of FinTech. As technology transforms and disrupts the manner in which financial services are consumed and delivered to customers, new business models, pricing models, products, and services are emerging. Regulators have acknowledged the importance of the im...

This study covers the reaction of traditional insurance companies, the Malaysian government and supporting organisations to the new-generation trend of InsurTech and explores InsurTech start-ups active in the Malaysian market. The Malaysian insurance industry has been showing good growth since its inception as Bank Negara Malaysia (BNM; the centra...