Search results for: 'on ad real'

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

This market insight is part of Frost & Sullivan's Real-time Cities Research Program. In recent years, it has become evident that cities see an opportunity to stimulate economic growth by opening up their substantial sources of data to digital services innovators. To become true real-time cities, they strive to do more than simply publish existing i...

The automotive industry is among the most affected by the COVID-19 pandemic and the ongoing semiconductor shortage. The resulting economic crisis impacted overall vehicle sales, leading to a delay in value chain components supply and technology introduction and a shift in consumer preferences. Original equipment manufacturers (OEMs) and value ch...

Over the last 3-5 years, growing cost pressure on healthcare and pharmaceutical companies and a significant shift towards outcome based healthcare approach have resulted in companies increasingly adopting real world data and evidence solutions to optimize their operation and cost using analytics. Earlier, applications of RWE were largely limited to...

15 Sep 2022  |  North America  |  Market Research

Strategic Overview of Start-ups Disrupting the Global Autonomous Vehicle Market

Adoption of L2 and above ADAS and Autonomous Features Will Create New Growth Opportunities for Start-ups

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Companies have been developing advanced driver assistance systems (ADAS) and autonomous driving (AD) technologies continuously with the widespread adoption of Level 2 and above autonomies in markets like North America, Europe, China, and parts of Asia-Pacific. With the transition from ADAS to AD, technology companies, OEMs, and Tier suppliers must ...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

The field of predictive analytics is one of the most complex and challenging subsets of the Big Data and advanced analytic market. There is also a very wide gap between the practitioners of predictive analyticsmost of whom are statisticians, scientific researchers and data scientistsand the people who most want to use predictive analytics for com...

A true real-time city exploits its massive data repositories, its network and sensor infrastructure, and the expertise of its ICT partners in the pursuit of policy goals. Frost & Sullivans end-user survey explores how the early innovators are using big and/or open data to achieve these aims and ultimately to build a foundation for commercially-sus...

This strategic research analyzes the key market dynamics within the European system integrators market. The study analyzes system integrators across the domains of oil and gas, chemicals and petrochemicals, automotive and transportation, food and beverages, and pharmaceuticals. The objective of the study is to identify top solution providers in eac...