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The global digital marketing and advertising technology sector is entering a definitive era of transformation in 2026, characterized not merely by incremental evolution but by a fundamental architectural restructuring of how brands communicate with consumers and businesses. The sector, defined as the platform ecosystem powering customer engagement ...

A digital biomarker refers to measurable data about physiological functions or behaviors collected through digital devices and technologies, such as wearables, implants, ingestible sensors, smartphones, and mobile applications. These biomarkers provide continuous, real-time insights into an individual’s health status and are used to monitor normal ...

Digital experience platforms (DXPs) are becoming the central layer for managing, delivering, and optimizing digital experiences across channels. As organizations balance increasing content demands, personalization requirements, and governance pressures, the role of the DXP is expanding beyond content management into orchestration—connecting systems...

This report examines the enterprise metaverse as an emerging enterprise-grade platform that unifies digital twins and collaborative applications to support advanced operational, engineering, workforce, and customer-facing objectives. As organizations expand remote operations, intelligent asset management, and immersive design practices, the converg...

Hospitals are under extreme pressure to reduce or cut costs and become more profitable. Operating rooms (ORs) drive approximately 60% of revenue in the average hospital. The most critical hospital issues entail finding new methods to reduce human errors and improve efficiency and quality of surgical care. New technology is now available to help hos...

26 Sep 2017  |  North America  |  Market Research

U.S. B2B eCommerce Platform Market, Forecast to 2023

Strong Growth Forecast Resulting from the Creation of a Self-service and Intuitive Experience for B2B Customers and Organizations

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Global business-to-business (B2B) eCommerce sales are predicted to reach over $6.6 trillion by 2020, surpassing business-to-consumer (B2C) valued at $3.2 trillion by 2020. The United States (US) alone will generate over $1.9 trillion in sales by that time. With this rise in B2B eCommerce and the digital commerce world, B2B is predicted to become mo...

The pandemic years left different learnings in terms of mental and behavioral health. The isolation addressed the migration of patients with different needs and conditions from on-site treatments to digital platforms and solutions, highlighting benefits and challenges for providers and users. The main pivotal change is a new, holistic mental and be...

The entertainment metadata and content discovery platforms market sits at the center of a structural problem the industry has never fully solved: content abundance has outpaced the infrastructure needed to make that content findable. As catalogs fragment across subscription or advertisement-based video on demand, free ad-supported streaming TV, lin...

This research study provides an analysis of the African Business to Consumer (B2C) eCommerce market. The stakeholder scope includes B2C companies; geographic scope includes key African countries such as Egypt, Kenya, Nigeria and South Africa; and product category scope includes a number of segments such as books, electronics, fashion, household app...