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31 Jan 2020  |  North America  |  Market Research
Server-Side Ad Stitching Finds a Home in Live and Catch-Up
Server-Side Ad Stitching in Live and Catch-Up
Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...
$1,500.00
Special Price $1,125.00 save 25 %
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03 Feb 2020  |  North America  |  Market Research
OTT Service Providers Have Yet to Figure Out How to Achieve Service and Monetization Parity Across Traditional and Online Broadcasts
No OTT Services Achieving Service and Monetization Parity on Traditional and Online Broadcasts
Content services are most beloved when they offer delightful, consistent, cross-device OTT experiences, which are at par with conventional live, linear managed experiences. While Tier-1 services such as Comcast and others are coming closer to this idea in the US, the overall problem is far from solved. Even a decade after Netflix and Hulu first beg...
$1,500.00
Special Price $1,125.00 save 25 %