Search results for: 'marketing activities ad digital'

The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...

This report examines the regulations surrounding digital health in North America and Europe. It provides a general analysis of key national and regional regulatory updates that will impact digital health players and influence market dynamics. The regulatory documents considered are those governing the healthcare sector and applicable to digital hea...

In 2026, the construction management sector is accelerating its digital transformation, with agentic AI systems emerging as a cornerstone for automating comprehensive project workflows and overcoming chronic issues such as labor shortages, escalating costs, and persistent delays. These intelligent agents, powered by generative capabilities, enable ...

Data science, software engineering, and materials knowledge researchers must collaborate to bridge the gaps in materials R&D and accelerate digital transformation. To introduce digital innovation into the lab, scientists need to develop new skills and manage larger data volumes more efficiently using tools such as artificial intelligence (AI), big ...

This Frost Radar™ provides an in-depth analysis of 15 of the top Growth and Innovation leaders offering digital signage software and services. Digital signage has evolved beyond the static board or wall to become a dynamic and adaptable communication medium that fits within omnichannel marketing and enterprise communication strategies and toolsets....

This study charts how digital health ecosystems are likely to form and scale through 2040 and what that implies for providers, payers, technology vendors, and retail/community partners. We define a digital health ecosystem as an interoperable platform that coordinates people, data, and decisions across home, retail, and hospital settings—secured by...

This report provides a definitive strategic roadmap for the digital marketing and advertising technology (AdTech/MarTech) sector as it enters a transformative era in 2026. Moving beyond incremental updates, the industry is undergoing a fundamental architectural restructuring—shifting from a landscape of fragmented point solutions to one of unified ...

Dental practices and dental laboratories in Spain have recognized the importance of adopting digital dental solutions. Digital dental solutions continue to record substantial growth, and are these expected to continue expansion as business models and significant value offerings continue to evolve in tandem with the fast-paced world of connected hea...

A majority of marketers use a demand side platform, or DSP, for digital advertising in the United States. This Frost & Sullivan market insight highlights the key trends in the US DSP market and presents insights into the competitive strategies of leading DSP industry participants. It presents an overview of the key industry challenges and includes ...