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09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

This study charts how digital health ecosystems are likely to form and scale through 2040 and what that implies for providers, payers, technology vendors, and retail/community partners. We define a digital health ecosystem as an interoperable platform that coordinates people, data, and decisions across home, retail, and hospital settings—secured by...

This study examines the evolution of enterprise telephony between 2026 and 2029, revealing a market that is increasingly defined by flexibility, hybrid architectures, mobility, and AI-enabled platform convergence rather than a uniform migration to cloud communications. Drawing on Frost & Sullivan’s 2026 global survey of IT and telecom decision-make...

Saudi Arabia's decorative paints market remains one of the largest and most attractive in the GCC, supported by long-term investments in housing, urban development, tourism, and infrastructure under Vision 2030. While the market continues to offer significant opportunities, the operating environment has become increasingly volatile. During the firs...

This study analyzes the growth dynamics of the Indian passenger vehicle market, focusing on key demand and supply-side drivers, as well as structural restraints affecting long-term expansion.It evaluates the competitive landscape of major OEMs, with a specific emphasis on product mix, pricing strategies, and segment positioning across the entry-lev...

This edition of the Cyber Security Technology Opportunity Engine (TOE) highlights emerging cybersecurity innovations, focusing on AML, fraud prevention, runtime application security, and zero trust architecture. These solutions reduce manual threat management, enhance identity protection, and utilize machine learning for real-time detection and res...

This Frost & Sullivan research service analyzes the Brazilian information and communications technology (ICT) services market, providing market sizing and forecasts by service, in terms of revenue. In this study, Frost & Sullivan presents an in-depth analysis of the following markets: fixed telephony, data communications, fixed broadband, pay TV, m...

Though the global uninterruptible power supply (UPS) industry is mature, it continues to offer considerable growth opportunities in different market segments, such as technology, end-user vertical, power range, and geography. This Frost & Sullivan study provides in-depth insight into the total UPS market and various high-growth segments. The indust...

This edition of the Cyber Security Technology Opportunity Engine (TOE) explores AI Data Governance and Real-Time AI Interaction Monitoring enable secure LLM adoption, while Human Risk Management and Real-Time Risk Detection deliver contextual behavioral interventions. Web Exposure Management and Continuous Web Exposure Discovery provide agentless c...