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Big Data has yet to take hold in Brazil, but some verticals (e.g., finance, telecoms, retail) are exploring projects with IT companies who provide solutions for fraud analytics, real-time analytics with in-memory computing, and online and digital analytics, to name a few. These solutions offer clear return on investment such as reduction of churn r...

During the forecast period (2024-2029), the customer experience management (CXM) market in Latin America and the Caribbean (LAC) will expand, mainly due to 2 factors: 1) the growing recognition of CX as a potent tool for competitive advantage and 2) the increasing motivation among businesses to outsource their CX activities. This market is poise...

The advancement of direct and indirect competition in the telecommunications market has impacted revenue growth rates and the profitability margin of traditional operators worldwide. Telcos must therefore reinvent their business models in order to meet the demands of different end users and diversify their revenue streams by verticals. This resear...

This study provides insights into the Latin American and Caribbean (CALA) unified communications as a service (UCaaS) and cloud meeting services market. CALA has been facing a tough investment climate due to economic deceleration, exacerbated by political uncertainties. These challenges are expected to persist, with contracted global trade, continu...

The Latin American automotive industry continues to grow, despite COVID-19, scarcity of resources and auto parts, the Russo-Ukrainian War, inflation, and exchange rates affecting vehicles’ availability and prices. With 4.4 million units sold and a slow recovery from the pandemic, Latin American automotive expanded by 2.7% in 2022. Ecuador showed...

This market insight presents an analysis of the current status of omnichannel strategy adoptions in Brazil, as well as selected successful business cases. It also provides a general view of how companies in Brazil are facing the omnichannel reality; an overview of Brazilian consumer behavior and its impact on interactions with companies; market dri...

The infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) market is experiencing rapid growth in Latin America. As in the rest of the world, cloud infrastructure and platforms form the foundation for digital economies. Over the past decade, they have driven technological modernization, from the migration of applications and data to th...

The market for CX management is anticipated to grow during the forecast period, mainly due to the rising awareness that CX is a powerful tool for gaining a competitive edge and companies' growing desire to outsource their CX operations.The advent of generative AI (Gen AI) technology has the potential to upend this sector. This technology can signif...

Brazil remains the most important data center colocation market in Latin America, but hyperscalers are making massive investments in the region as they expand their cloud regions into Chile, Colombia, and Mexico. Data center colocation service providers are aligning their data center designs and services to build value propositions centered on envi...