Search results for: 'point to postur learning platform'

The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...

After experiencing significant demand shocks on account of COVID-19 in H1 2020, the DCB market made significant progress in H2 2020, registering annual shipments of 1.8 million units with a YoY growth of 9 percent, primarily driven by the revival of demand in the education sector. Despite the slowdown, the pandemic paved the way for the tremendous ...

The main objective of this research is to estimate test volumes and unit prices for a wide variety of LDTs (genetic) and a few high volume FDA tests for selective therapeutic areas. The tests are categorized by their intended uses across the diagnostic spectrum (risk assessment, screening, diagnosis, staging and prognosis, therapy selection, therap...

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic p...

A majority of marketers use a demand side platform, or DSP, for digital advertising in the United States. This Frost & Sullivan market insight highlights the key trends in the US DSP market and presents insights into the competitive strategies of leading DSP industry participants. It presents an overview of the key industry challenges and includes ...

The rapid proliferation of SaaS applications has outpaced many organizations’ ability to maintain visibility and control, exposing critical security gaps and increasing the risk of data breaches due to insufficient SaaS-specific protections. This has accelerated growth in SaaS security posture management (SSPM) solutions that feature broad, pre-bui...

This edition of IT, Computing and Communications (ITCC) Technology Opportunity Engine (TOE) captures developments related to Artificial intelligence, Augmented Reality, Virtual Reality, Generative AI, Machine Learning Models, and Robotics Process Automation. These technologies empower users to devote their efforts to higher-value activities by auto...

Compared to a decade ago, the B2B sales landscape has dramatically changed and many industries are feeling the heat. Physical presence has transformed to digital, and many businesses are closely examining their own online presence and systems in addition to capabilities of competitors and future business partners. Traditionally, the B2B procurement...