Future Skateboard and Platform Architecture Strategies of Electric Vehicle (EV) Companies

Future Skateboard and Platform Architecture Strategies of Electric Vehicle (EV) Companies

Automakers Should Strategize Best-in-class Flexible and Variable EV/AD Platforms that can Seamlessly Transition into Mobility Intelligence Platforms

RELEASE DATE
09-Mar-2021
REGION
North America
Research Code: MF77-01-00-00-00
SKU: AU02139-NA-MT_25289

$4,950.00

Special Price $4,455.00 save 10 %

In stock
SKU
AU02139-NA-MT_25289

$4,950.00

$4,455.00 save 10 %

DownloadLink

Pay by invoice

ENQUIRE NOW

Description

As the automotive industry converges toward Connected, Autonomous, Shared, and Electric (CASE) mobility, OEMs are working on re-engineering their conventional platforms to accommodate electric vehicle (EV) components such as batteries and motors. However, the industry’s transition from a vehicle-centric to a service-centric approach necessitates the development of new digital platforms (software, back-haul connectivity, and cloud). Future modular EV platforms will be flexible and multifaceted, with various vehicle types and shapes being built on a single program, saving OEMs the time, effort, and money required to launch new models. OEMs will call for partnerships based on their strategies, with traditional OEMs taking a gradual approach and new developers (Tesla, Waymo) starting ahead of the curve.

Unique insights can be gained from this study; the reader can:
Discover how market participants can translate market trends into optimal growth and how to ensure profitability from new business models
Uncover how a collaborative approach of platform development will not only help fast track development activities but also reduce the overall manufacturer investment required
Recognize how operational or redundancy functionalities will need to be a core in-built attribute of future EV/AD platforms
Learn how modularity will enable a range of diverse functionalities to be introduced into a vehicle without the need to change the fundamental building blocks of the platform itself
Understand how the skateboard platform and the rolling chassis offer OEMs the flexibility to offer different segments of vehicles and different body styles based on the same platform

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
Click image to view it in full size

Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Strategic Imperative 8™ on the Automotive Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Shifting Landscape—CASE Convergence

Focus on Electrification

Focus on Electrification (continued)

Platform-based Approach to CASE

Three Key Platform Types

EV Platforms

Existing EV Platform Derivatives

Platform Efficiency

Business Models

Summary of Business Model Approaches

Summary of Business Model Approaches (continued)

Competitive Landscape—Focus Areas

Competitive Landscape—Focus Areas for Traditional OEMs

Competitive Landscape—Focus Areas for Traditional OEMs (continued)

GM’s Autonomy

Volkswagen’s MEB

REE Platform

P/F Momentum—Cost, Access to Technology, and Time to Market are Strategic Rationales

Outsourcing Model—OEMs’ Interim Strategies to Gain Access to Timely and Vital Knowledge

Monet—Example of a Completely Integrated Platform (P/F + E/E + S/W + Vehicle + Mobility OS)

Silver Bullet—P/F that Integrates Hardware and Software Along with Data Analysis Capability

Silver Bullet—P/F that Integrates Hardware and Software Along with Data Analysis Capability (continued)

Silver Bullet—P/F that Integrates Hardware and Software Along with Data Analysis Capability (continued)

OEMs/Engineering Communities—Use P/Fs in a Strategic Way to Communicate their Portfolios

P/F Strategies—Provision of Both Cost and R&D Versus Business Model Only (Maas, for Example)

Final Product—Digital Rolling Chassis (Electrically Driven Chassis)

Core Objective—Allow OEMs to Focus on Self-Drive Systems and the Development of Fleet Operations

Disruptive Proposition—P/F Providers are Positioning Themselves as One-stop Shops

Roadblock—Total Addressable Market (TAM) and Economies of Scale

Roadblock—Total Addressable Market (TAM) and Economies of Scale (continued)

Total Addressable Market

Varied Roles of Market Participants

Levels of Engagement

Levels of Engagement (1 to 7)

P/F Impact on Braking Systems—Integrated Module

P/F Impact on Braking Systems

P/F Impact on Steering Systems—Steer-by-wire Module

P/F Impact on Steering Systems—Steer-by-wire Development

Growth Opportunity 1—Modularity, Scalability, and Built-in Fail-operational Capabilities will Need to Become Core Attributes of Future EV/AD Platforms

Growth Opportunity 1—Modularity, Scalability, and Built-in Fail-operational Capabilities will Need to Become Core Attributes of Future EV/AD Platforms (continued)

Growth Opportunity 2—Platform Licensing will Help OEMs Recover the High Investment Made in P/F Development

Growth Opportunity 2—Platform Licensing will Help OEMs Recover the High Investment Made in P/F Development (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

Legal Disclaimer

Related Research
As the automotive industry converges toward Connected, Autonomous, Shared, and Electric (CASE) mobility, OEMs are working on re-engineering their conventional platforms to accommodate electric vehicle (EV) components such as batteries and motors. However, the industrys transition from a vehicle-centric to a service-centric approach necessitates the development of new digital platforms (software, back-haul connectivity, and cloud). Future modular EV platforms will be flexible and multifaceted, with various vehicle types and shapes being built on a single program, saving OEMs the time, effort, and money required to launch new models. OEMs will call for partnerships based on their strategies, with traditional OEMs taking a gradual approach and new developers (Tesla, Waymo) starting ahead of the curve. Unique insights can be gained from this study; the reader can: Discover how market participants can translate market trends into optimal growth and how to ensure profitability from new business models Uncover how a collaborative approach of platform development will not only help fast track development activities but also reduce the overall manufacturer investment required Recognize how operational or redundancy functionalities will need to be a core in-built attribute of future EV/AD platforms Learn how modularity will enable a range of diverse functionalities to be introduced into a vehicle without the need to change the fundamental building blocks of the platform itself Understand how the skateboard platform and the rolling chassis offer OEMs the flexibility to offer different segments of vehicles and different body styles based on the same platform
More Information
No Index No
Podcast No
Author Kamalesh Mohanarangam
Industries Automotive
WIP Number MF77-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9813-A6,9882-A6,9B13-A6