North American Adaptive Steering Growth Opportunities

North American Adaptive Steering Growth Opportunities

E Segment Vehicles and Pickups will Drive Market Growth in 2030

RELEASE DATE
18-Aug-2021
REGION
North America
Research Code: PB9B-01-00-00-00
SKU: AU02201-NA-MT_25690
AvailableYesPDF Download
$4,950.00
In stock
SKU
AU02201-NA-MT_25690
$4,950.00
DownloadLink
ENQUIRE NOW

Description

Dubbed as the next big thing in the automotive industry, adaptive steering solutions failed to live up to the hype generated in the early part of this millennium. Launched in 2003, BMW’s adaptive steering solution was touted to be a game changer. Subsequent launches by other OEMs, particularly for rear-wheel steering (RWS) and four-wheel adaptive steering (4WAS), did not help the market gain traction.

However, since late 2015/early 2016, adaptive steering solutions have been making a comeback of sorts. OEMs such as Renault and Honda have reentered the market with adaptive RWS. Other manufacturers such as Audi, Cadillac, Porsche, and Ferrari have also started offering some form of adaptive RWS, while Ford has started to roll out adaptive front steering (AFS) in some of its top-selling models across Europe and North America.

As the automotive industry moves toward automated driving, certain segments are expected to witness a drastic shift in demand, deployment, and technology development. One such segment is steering. Adaptive steering, which has gained traction among premium-end vehicles, primarily, is expected to be affected by such developments. Although the short-term focus is on semi-automated vehicles, this offers a window of opportunity for steering technologies, especially for AFS, which will have to compete with developments in other technologies such as steer-by-wire.

This Frost & Sullivan research service deep dives into the various adaptive steering types and provides a comprehensive analysis of the technology. It analyzes market trends in North America and discusses their impact on the growth and the performance of each type of adaptive steering solution. The study also includes OEM competitive aspects such as technology penetration forecast by OEM and vehicle segment. The base year is 2021, and forecasts are provided through to 2030.

Author: Kamalesh Mohanarangam

Table of Contents

Adaptive Steering Market

Types of Adaptive Steering

Adaptive Steering Market Analysis

OEM Analysis

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Strategic Imperative 8™ on the Adaptive Steering Market

Growth Opportunities Fuel the Growth Pipeline Engine™

Adaptive Steering Market Overview

Key OEM Competitors for the Adaptive Steering Market

Market Segmentation

Key Market Metrics

AFS Schematic

AFS Types

Adaptive RWS Schematic

RWS Types

Adaptive AWS Schematic

Growth Drivers

Growth Restraints

Forecast Assumptions—Adaptive Steering Market

Market Analysis—North America Technology Penetration

Pricing Trends and Forecast Analysis—Adaptive Steering Market

Revenue Forecast by Type—Adaptive Steering Market

Market Analysis—Technology Penetration by Type

Market Analysis—Market Share by OEM Group

Market Analysis—Market Share by Vehicle Segment

Market Analysis—Market Share by OEM Type

Competitive Environment—Adaptive Steering Market

Competitive Environment— Overview

OEM Group in Focus—Volkswagen Group

OEM Group in Focus—Ford Group

OEM Group in Focus—BMW Group

OEM Group in Focus—Honda Group

OEM Group in Focus—Renault Nissan Mitsubishi Alliance

Growth Opportunity 1: Adaptive Steering for Improved Maneuverability, 2021

Growth Opportunity 1: Adaptive Steering for Improved Maneuverability, 2021 (continued)

Growth Opportunity 2: Steer-by-Wire Systems to Include AFS as a Standard Deployment to Offer More Functionality, 2030

Growth Opportunity 2: Steer-by-Wire Systems to Include AFS as a Standard Deployment to Offer More Functionality, 2030 (continued)

Growth Opportunity 3: Technology Deployment as a Factor of Development Cost to Increase Penetration, 2030

Growth Opportunity 3: Technology Deployment as a Factor of Development Cost to Increase Penetration, 2030 (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

Legal Disclaimer

Dubbed as the next big thing in the automotive industry, adaptive steering solutions failed to live up to the hype generated in the early part of this millennium. Launched in 2003, BMWs adaptive steering solution was touted to be a game changer. Subsequent launches by other OEMs, particularly for rear-wheel steering (RWS) and four-wheel adaptive steering (4WAS), did not help the market gain traction. However, since late 2015/early 2016, adaptive steering solutions have been making a comeback of sorts. OEMs such as Renault and Honda have reentered the market with adaptive RWS. Other manufacturers such as Audi, Cadillac, Porsche, and Ferrari have also started offering some form of adaptive RWS, while Ford has started to roll out adaptive front steering (AFS) in some of its top-selling models across Europe and North America. As the automotive industry moves toward automated driving, certain segments are expected to witness a drastic shift in demand, deployment, and technology development. One such segment is steering. Adaptive steering, which has gained traction among premium-end vehicles, primarily, is expected to be affected by such developments. Although the short-term focus is on semi-automated vehicles, this offers a window of opportunity for steering technologies, especially for AFS, which will have to compete with developments in other technologies such as steer-by-wire. This Frost & Sullivan research service deep dives into the various adaptive steering types and provides a comprehensive analysis of the technology. It analyzes market trends in North America and discusses their impact on the growth and the performance of each type of adaptive steering solution. The study also includes OEM competitive aspects such as technology penetration forecast by OEM and vehicle segment. The base year is 2021, and forecasts are provided through to 2030. Author: Kamalesh Mohanarangam
More Information
No Index No
Podcast No
Author Kamalesh Mohanarangam
Industries Automotive
WIP Number PB9B-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9813-A6,9B13-A6