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The growth prospects of the economies in emerging Asia-Pacific are expected to be affected significantly by the uncertainties arising from the economic slowdown of major Asian superpowers such as China and Japan, and the Eurozone. However, certain positive factors such as declining oil prices, a rebounding US economy, with US being a key exports m...

Apart from India which appears to be on an upward growth trajectory, the growth outlook for BRICS countries remains subdued. Russia is expected to continue to reel under the pressures of Western sanctions and falling crude oil prices, and no growth is expected in 2015. China’s housing market is expected to continue to remain weak in 2015 after a si...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The Asia-Pacific network security market recorded a YoY growth of 15.7% in Q3 2019, which was slightly slower as compared to Q3 2018 (at 17.3% YoY). In Q3 2019, China continued to experience strong YoY growth and lead the market in terms of market share. Both China and Japan remained key countries in terms of revenue contribution. Looking at the re...

The APAC network security (NWS) market saw a healthy YoY growth of 16.7% in H2 2020. Network firewall segment will continue to be the driving force of the overall NWS market. Stronger demand for secure SD-WAN and secure cloud edge services solutions is a new driving force that ensures greater adoption of edge security solutions, centered by firewa...

The Asia-Pacific network security market witnessed a YoY growth of 14.7% in Q2 2019. This was much stronger than the 11.9% YoY in the previous second quarter. In Q2 2019, the healthcare sector was the fastest-growing vertical; it recorded a YoY growth of 26.7%. However, market size of the healthcare sector remained the smallest revenue contributor ...

The APAC network security market continues to witness a healthy YoY growth of 16.7% in Q2 2021, driven by the strong growth of firewall segment. The firewall segment remained as the biggest technology segment and it registered a strong double-digit year-on-year growth rate of 19.8% in Q2 2021. The SSL VPN segment registered a declining YoY growt...

2021 marked the beginning of the revival of meeting rooms and office spaces. As businesses prepare for the return to office, meeting rooms have seen growing technology investments to support hybrid work. Despite the headwinds from the impact of supply chain issues and component shortages which have triggered uneven sales cycles throughout 2021, the...

The Asia-Pacific network security market maintained steady growth momentum with a YoY growth of 15.1% in 2018. Firewall segment remained the largest revenue contributor with a double-digit YoY strong growth.IDS/IPS segment experienced a slower growth due to the decrease demand of siloed security products in the region. In terms of market share, Gre...