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09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

After a challenging 2020, 2021 was a defining year for the energy industry in many ways. The world witnessed rising concerns about climate change and the need for sustainable solutions and processes. Following the latest COP summit, more than 100 countries pledged their commitment to net-zero emissions by 2050. In Asia-Pacific, Japan, Australia, an...

2021 marked the beginning of the revival of meeting rooms and office spaces. As businesses prepare for the return to office, meeting rooms have seen growing technology investments to support hybrid work. Despite the headwinds from the impact of supply chain issues and component shortages which have triggered uneven sales cycles throughout 2021, the...

Thailand’s facility management (FM) market is experiencing consistent growth, largely due to the increasing trend of outsourcing FM services, which is further propelled by the expansion of commercial and industrial assets across the country. The adoption of smart, technology-enabled solutions is becoming more widespread, leading to greater operatio...

The Asia-Pacific next-generation diagnostics market's revenue is projected to decline by 5.0% in 2023, attributed to the reduced demand for COVID-19-related testing. Rapid expansion in non-COVID molecular diagnostics and point-of-care testing (POCT) will not be sufficient to drive the overall recovery of the region. As companies continue to focus o...

China’s rapidly evolving connected car market consistently adapts to shifting consumer preferences, driven by the adoption of emerging use cases that shape the "new normal" across diverse customer segments. Frost & Sullivan’s Voice of Customer: In-Car Services and Features, Passenger Vehicles, China, 2024 survey reveals how car owners and buyers in...

This study assesses on-demand food delivery in Southeast Asia, with a focus on the platform-to-consumer segment. The key countries discussed are Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. On-demand food delivery is a door-to-door and online-to-offline service. Service operators integrate the value chains of catering ...

Frost & Sullivan observed that 2022 was a mixed year for the APAC power and energy sector. While the region benefitted from ending COVID-19 restrictions and increased economic activity, Russia's invasion of Ukraine meant it faced new energy security challenges as commodity prices rose, particularly for liquified natural gas. This has increased the ...

In this analysis, Frost & Sullivan examines the commercial truck industry in China, focusing on the light, medium, and heavy-duty commercial truck segments. Commercial trucks are crucial in various areas in China, such as manufacturing, agriculture, forestry, mining, construction, transportation and warehousing, wholesale, and retail, contributing ...