Search results for: 'road ad defining'

05 Mar 2024  |  Global  |  Market Research

Global Road-marking Paint Growth Opportunities

Infrastructure Investments and Road-marking Standards Steer Industry Growth

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Road markings ensure that vehicles navigate safely and reliably on the road. Road-marking paints are commonly used to mark travel lanes, loading zones, and parking spaces. With incredible improvements in driver-assistance technologies, these paints will play a crucial role in ensuring these systems work effectively. This study provides an in-de...

07 Oct 2025  |  Global  |  Market Research

Software-Defined Truck Market, North America and Europe, 2024–2040

Software-defined Trucks are Experiencing Transformational Growth due to Electrification and Connectivity

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Software-defined trucks are vehicles designed with hardware-software layers that decouple the capabilities of the vehicle, thus allowing for updates to vehicle features, fleet management, and cloud-based analytics, as well as over-the-air software updates from one or several domains. Rather than being composed of fixed hardware mechanisms with litt...

The automotive industry is transitioning from a hardware to software approach to building vehicles. Vehicles are increasingly complex, with more lines of software code than in previous years. The concept of software-defined vehicles (SDVs) has gained industry traction, impacting product and feature development philosophies. SDVs are changing the...

Industrial control and automation have been historically dependent on hardware devices and proprietary, vertically integrated systems. Shifting the centralization of logic and intelligence from hardware into software that can run on any capable device is a key step in improving productivity and flexibility in manufacturing. This shift also addresse...

Original equipment manufacturers (OEMs) used to differentiate their products based on mechanical features. Today, however, consumers are increasingly looking for features defined by software, such as driver assistance, connectivity, and comfort-convenience services. The convergence of technologies including electrification, autonomous driving, shar...

17 Sep 2024  |  Global  |  Market Research

ADAS and AD Sensor Suite Strategies, Europe, 2024 2030

OEMs Strategies Will Drive Transformational Growth by Using LiDAR as a Primary Sensor with Cameras and Imaging Radar to Meet the Rise of Eyes-off Driving

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Key Issues Addressed

The global automotive industry is going through a transformation with the convergence of the connected, autonomous, shared, and electric (CASE) trends. Connectivity and autonomous driving (AD) features are leading this transformation. Globally, OEMs are looking to introduce various advanced driver assistance system (ADAS) features ranging from L0 t...

Customer demand in the telecom industry is changing. Their capacity needs are growing, and the demand for connectivity is being created even in underserved regions. Telecom business demand shifts from broadcasting to connectivity as the telecom sector switches its focus from satellite-based video broadcasting to satellite-based IP communication and...

25 Sep 2024  |  Global  |  Market Research

Benchmarking of North American OEM Software-defined Vehicle Strategies, 2024

North American OEMs have been at the Forefront of the Transition to Repeatable Avenues of Revenue, and Future Growth Hinges on Innovative Business Models that Use Data Monetization Strategies

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Original equipment manufacturers (OEMs) used to differentiate their products based on mechanical features. Today, consumers are increasingly looking for software-defined features, such as driver assistance, connectivity, and comfort-convenience services. The convergence of technologies, including electrification, autonomous driving, shared mobility...

Software-defined automation (SDA) represents a paradigm shift in industrial and manufacturing control systems that addresses traditional operational technology (OT) architectures' limitations. As proprietary, hardware-intensive automation systems reach the end of their life cycles, they increasingly hinder innovation, scalability, and adaptability ...