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This research service analyzes Japan's FY 2024 national defense budget request and the Defense Buildup Program (FY 2023 FY 2027) to briefly discuss Japan's indigenous defense manufacturing prowess and growth outlook. The study examines Japan's national policies, international defense, and security relationships, and the regional geopolitical climat...

This study provides an overview of the space force capacity structure of the Asia-Pacific. With an increase in tensions and conflict zones across the globe, military space capabilities have expanded to anticipate threats, respond to crises, and project power, guiding the development of offensive and defensive strategies vital to national interests....

This research service provides an overview of the automotive aftermarket in China, focusing on the mainland. The study covers the business snapshots of the automotive aftermarket, including growth drivers, growth restraints, aftermarket regulations, aftermarket trends, VIO overview, new and used vehicle sales, VIO breakdown by age group, automoti...

IPTV is becoming a mature pay TV technology now with wide-scale deployment in the Asia-Pacific region. IPTV has been most successful in markets with significant fiber deployment. Due to the difficulty of providing interactive services with traditional pay TV technologies, some cable TV operators in mature markets are exploring options to migrate to...

Healthcare IT has been hailed as the solution to Australia's dual healthcare challenge of rising expenditure and an aging population. The adoption of efficient IT in the healthcare environment is a government driven mandate that is being received with mixed feelings among healthcare professionals. The current research explores healthcare IT spendin...

This research service covers Asia-Pacific defense markets with an emphasis on operational requirements, technology trends, and the competitive environment. It includes current and future spending estimates for research and development, procurement, and operations and maintenance. Platforms including surface ships, submarines, fixed-wing aircraft...

This study provides key insights on the IPTV market in Asia Pacific. The top 15 markets of the Asia Pacific for IPTV service are: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. IPTV has now become a mainstream Pay TV service in markets like F...

Climate change remains a top concern for governments and industries around the world. Increasing levels of carbon emissions have created an urgent need for control measures including vehicle electrification. Two-wheelers are a commonly used mode of transport in Asia considering their maneuverability through traffic and cost efficiency in terms ...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...