CES Automotive and Transportation Highlights, 2019

CES Automotive and Transportation Highlights, 2019

Level 2+ Autonomous Driving Solution With Artificial Intelligence Integration Will Be Launched by 2020

RELEASE DATE
25-Feb-2019
REGION
North America
Research Code: K36F-01-00-00-00
SKU: AU01802-NA-MR_22884

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Description

CES 2019 wrapped up amidst an Alexa overhaul, a barrage of autonomous pods and shuttles, and a clear message that the automotive industry is finally looking to near term autonomous and connected solutions that can improve the customer experience and lend a hand in the monetization game. Blockchain in automotive security, in-vehicle marketplace, autonomous driving, data privacy, digital assistants and Cellular Vehicle to Everything (C-V2X) were some of the key concepts showcased at CES 2019.

An interesting aspect of CES this year was the focus of both small and big suppliers, chip vendors, and AI developers on solutions that can be deployed for achieving L2+ automated driving. Frost and Sullivan believes that NVIDIA’s L2+ platform will include High Definition (HD) Mapping and localization techniques via landmarks for better awareness. OEMs can leverage the mass-market, cost-effective DRIVE Localization solution in vehicles for all levels of automation. CES 2019 will be recalled as the year “Alexa Exploded”. The sheer number of devices, including cars, into which Alexa now integrates and the skills that it is being given, is breathtaking. In terms of implementation into cars, the interesting aspect was not the pureplay Alexa offer but the showcases by automotive software integrators like Elektrobit who are integrating Alexa deep into the entire manual and automated driving experience.

Implementation and execution, rather than the technology itself, have posed difficulties for LIDAR companies. Innoviz, Cepton, and AEye are among the companies pushing past this challenge. With Cepton announcing a partnership with Japanese automotive lighting supplier Koito and Innoviz collaborating with HARMAN, it is very clear that LIDAR manufacturers are moving into the business and execution phase by building strategic partnerships with automotive suppliers. Trillium unveiled Trusted Mobility Platform at CES 2019 which represented an innovative use of blockchain technology. Trillium used blockchain capabilities to protect the identity of vehicle data, thereby moving beyond traditional industry applications such as parts, warranty, and after sales. Through this platform, Trillium aims to ensure regulatory compliance as well as offer monetization opportunities for OEMs and mobility service providers.

Frost & Sullivan was present in CES 2019 and interviewed over 50+ participants from various OEMs, Tier Is, technology companies and start-ups and in doing so, was able to identify very crucial observations and key trends that are covered as part of this study. Overall, the show was a practical showcase of autonomous shuttles, in-vehicle personalization/marketplace, personal assistants and integrated mobility platforms, rather than a scene from a science fiction movie.

Author: Sriram Venkatraman

Table of Contents

Key Trends at CES 2019

Automated Driving—There Is Level 2+ According To Suppliers

Key L2 and L2+ Partnerships at CES 2019

Focused Competition Emerging in Solid State LIDAR Market

Mobility Marketplace Trend—HERE Targets Uber and Lyft’s Duopoly

In-Car Commerce Marketplace—Machine Learning to the Rescue

Apps through Aggregators—Marketplace Done a Different Way

Amazon Alexa is Going Deeper in Vehicles

Innovative Microsoft Solutions with Azure IOT, AI and Digital Assistants

Passenger Experience—Warner Bros, Disney, Lego and Atom in the Car

Satellite Connectivity—Swarm Intelligence for Ubiquitous Connectivity

C-V2X will Accelerate Development Using LTE Today and 5G in the Future

C-V2X will Accelerate Development Using LTE Today and 5G in the Future (continued)

Electric Vehicles and Modular Platform

VTOL—More Hybrid than Fully Electric at the Moment

Blockchain in the Data Security Space

Big Brother Issues in Data Privacy—Neutral Servers and Anonymization Step Up to the Plate

Features on Demand—Audi Joins the Race

Automotive OEM Key Highlights at CES 2019

Automotive OEM Key Highlights at CES 2019 (continued)

Automotive OEM Key Highlights at CES 2019 (continued)

Automotive OEM Key Highlights at CES 2019 (continued)

Automotive OEM Key Highlights at CES 2019 (continued)

Automotive Tier I Suppliers Key Highlights at CES 2019

Automotive Tier I Suppliers Key Highlights at CES 2019 (continued)

Automotive Tier I Suppliers Key Highlights at CES 2019 (continued)

Automotive Technology Companies and Start-ups Key Highlights at CES 2019

Automotive Technology Companies and Start-ups Key Highlights at CES 2019 (continued)

Automotive Technology Companies and Start-ups Key Highlights at CES 2019 (continued)

Automotive Technology Companies and Start-ups Key Highlights at CES 2019 (continued)

Automotive Technology Companies and Start-ups Key Highlights at CES 2019 (continued)

Automotive Technology Companies and Start-ups Key Highlights at CES 2019 (continued)

Automotive Technology Companies and Start-ups Key Highlights at CES 2019 (continued)

Automotive Technology Companies and Start-ups Key Highlights at CES 2019 (continued)

Automotive Technology Companies and Start-ups Key Highlights at CES 2019 (continued)

Automotive Technology Companies and Start-ups Key Highlights at CES 2019 (continued)

Automotive Technology Companies and Start-ups Key Highlights at CES 2019 (continued)

Automotive Technology Companies and Start-ups Key Highlights at CES 2019 (continued)

Automotive Technologies Growth Opportunities

Automotive Technologies Growth Opportunities (continued)

Strategic Imperatives for Success and Growth

Key Conclusions from CES 2019

Frost & Sullivan Discussions at CES 2019

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
CES 2019 wrapped up amidst an Alexa overhaul, a barrage of autonomous pods and shuttles, and a clear message that the automotive industry is finally looking to near term autonomous and connected solutions that can improve the customer experience and lend a hand in the monetization game. Blockchain in automotive security, in-vehicle marketplace, autonomous driving, data privacy, digital assistants and Cellular Vehicle to Everything (C-V2X) were some of the key concepts showcased at CES 2019. An interesting aspect of CES this year was the focus of both small and big suppliers, chip vendors, and AI developers on solutions that can be deployed for achieving L2+ automated driving. Frost and Sullivan believes that NVIDIA’s L2+ platform will include High Definition (HD) Mapping and localization techniques via landmarks for better awareness. OEMs can leverage the mass-market, cost-effective DRIVE Localization solution in vehicles for all levels of automation. CES 2019 will be recalled as the year “Alexa Exploded”. The sheer number of devices, including cars, into which Alexa now integrates and the skills that it is being given, is breathtaking. In terms of implementation into cars, the interesting aspect was not the pureplay Alexa offer but the showcases by automotive software integrators like Elektrobit who are integrating Alexa deep into the entire manual and automated driving experience. Implementation and execution, rather than the technology itself, have posed difficulties for LIDAR companies. Innoviz, Cepton, and AEye are among the companies pushing past this challenge. With Cepton announcing a partnership with Japanese automotive lighting supplier Koito and Innoviz collaborating with HARMAN, it is very clear that LIDAR manufacturers are moving into the business and execution phase by building strategic partnerships with automotive suppliers. Trillium unveiled Trusted Mobility Platform at CES 2019 which represented an innovative use of blockchain technology. Trillium used blockchain capabilities to protect the identity of vehicle data, thereby moving beyond traditional industry applications such as parts, warranty, and after sales. Through this platform, Trillium aims to ensure regulatory compliance as well as offer monetization opportunities for OEMs and mobility service providers. Frost & Sullivan was present in CES 2019 and interviewed over 50+ participants from various OEMs, Tier Is, technology companies and start-ups and in doing so, was able to identify very crucial observations and key trends that are covered as part of this study. Overall, the show was a practical showcase of autonomous shuttles, in-vehicle personalization/marketplace, personal assistants and integrated mobility platforms, rather than a scene from a science fiction movie. Author: Sriram Venkatraman
More Information
No Index No
Podcast No
Author Sriram Venkatraman
Industries Automotive
WIP Number K36F-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9813-A6,9AF7-A6,9A70-A6,9A57-A6,9AF6-A6,9B07-C1,9A37-C1