Description
CES 2019 wrapped up amidst an Alexa overhaul, a barrage of autonomous pods and shuttles, and a clear message that the automotive industry is finally looking to near term autonomous and connected solutions that can improve the customer experience and lend a hand in the monetization game. Blockchain in automotive security, in-vehicle marketplace, autonomous driving, data privacy, digital assistants and Cellular Vehicle to Everything (C-V2X) were some of the key concepts showcased at CES 2019.
An interesting aspect of CES this year was the focus of both small and big suppliers, chip vendors, and AI developers on solutions that can be deployed for achieving L2+ automated driving. Frost and Sullivan believes that NVIDIA’s L2+ platform will include High Definition (HD) Mapping and localization techniques via landmarks for better awareness. OEMs can leverage the mass-market, cost-effective DRIVE Localization solution in vehicles for all levels of automation. CES 2019 will be recalled as the year “Alexa Exploded”. The sheer number of devices, including cars, into which Alexa now integrates and the skills that it is being given, is breathtaking. In terms of implementation into cars, the interesting aspect was not the pureplay Alexa offer but the showcases by automotive software integrators like Elektrobit who are integrating Alexa deep into the entire manual and automated driving experience.
Implementation and execution, rather than the technology itself, have posed difficulties for LIDAR companies. Innoviz, Cepton, and AEye are among the companies pushing past this challenge. With Cepton announcing a partnership with Japanese automotive lighting supplier Koito and Innoviz collaborating with HARMAN, it is very clear that LIDAR manufacturers are moving into the business and execution phase by building strategic partnerships with automotive suppliers. Trillium unveiled Trusted Mobility Platform at CES 2019 which represented an innovative use of blockchain technology. Trillium used blockchain capabilities to protect the identity of vehicle data, thereby moving beyond traditional industry applications such as parts, warranty, and after sales. Through this platform, Trillium aims to ensure regulatory compliance as well as offer monetization opportunities for OEMs and mobility service providers.
Frost & Sullivan was present in CES 2019 and interviewed over 50+ participants from various OEMs, Tier Is, technology companies and start-ups and in doing so, was able to identify very crucial observations and key trends that are covered as part of this study. Overall, the show was a practical showcase of autonomous shuttles, in-vehicle personalization/marketplace, personal assistants and integrated mobility platforms, rather than a scene from a science fiction movie.
Author: Sriram Venkatraman
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