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Non-traditional Services will Drive Market Growth
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This research service includes market sizing for base year 2016 and a 6-year forecast for all the main services in the Colombian telecommunication services market. These services include fixed telephony (including local, national, and international long distance), mobile telephony (voice and data), broadband Internet (including ADSL, cable modem, FTTH, and WLL/WiMAX technologies), pay TV (including cable TV, DTH, and IPTV technologies), and data communications (including MPLS, private lines, circuits, VSAT, international data, and metro Ethernet technologies). Revenue and lines in service (LIS) metrics are provided, including client segmentation (residential versus small and medium businesses versus corporate), technology breaks, and a detailed market share analysis of each service in each segment. A qualitative analysis of the total market’s competitive structure (market stage, customer price sensitivity, degree of technical change, number of active market competitors in base year, and market concentration), challenges faced by the industry participants, and drivers and restraints are also discussed. Growth opportunities are highlighted, including a brief description of how to capture them. Finally, Mega Trends and Industry Convergence Implications are discussed. This study shows that while some telecommunication services have already reached maturity, others still present significant growth opportunities. Businesses that present low growth rates for revenue, or even a declining rate, include fixed telephony (for local, national, and international long-distance businesses), mobile voice, some fixed broadband technologies (ADSL and cable modem, for example), some pay TV technologies (DTH, for instance), and some data communications technologies (private lines, circuits, VSAT, and international data, for example). Telecommunication service providers must not only focus on segments that present growth opportunities (mobile data or technologies such as FTTH, WLL/WiMax, IPTV, MPLS, or Metro Ethernet, for example) but also look at positioning themselves as more than mere connectivity providers because connectivity is becoming increasingly commoditized. In the journey to differentiate themselves and offer value-added services beyond connectivity, telcos need to rethink their organizational structure and the portfolios they offer to their clients. In addition, they must define roadmaps focused on digital transformation and innovation strategies to reinvent business operations and enable new services. The main elements of the digital transformation for telecommunication service providers must include self-service, agile IT, and vertical solutions. However, they should also acknowledge that they cannot do it all by themselves; therefore, they need to cooperate with a wide ecosystem of partners and start-ups to be able to cater to end-user needs.
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