Competitive Intensity of Tuhu in the Automotive Aftermarket in China

Competitive Intensity of Tuhu in the Automotive Aftermarket in China

Inspirational Leadership and Future Growth Potentiality Focusing on Vertical Market Expansion, Distribution Channel Optimization, Higher Transparency, and Procurement Flexibility

RELEASE DATE
31-Jul-2020
REGION
Asia Pacific
Research Code: PA9F-01-00-00-00
SKU: AU02024-AP-MR_24613

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Description

Tuhu is a leading service aggregator in the Chinese automotive aftermarket. It has developed a vertical value chain, by interconnecting domestic and international automotive parts manufacturers, distributors, small and medium aftermarket workshops, and consumers—moving from online sales involvement to offline service presence.

In 2019, the registered users of Tuhu accounted for 21.7% of the private passenger vehicles in operation, equivalent to 45 million people. With direct operation and cooperation structures, more than 14,000 Tuhu’s workshops are operating in 405 cities in China.

Tuhu is highly concentrated on the tire business. It provides a variety of brand choices, through direct supply or authorized cooperation. Brands include Bridgestone, Chaoyang, Continental, Dunlop, Giti, Goodyear, Hankook, Kumho, Linglong, Maxxis, Michelin, and Yokohama, among others. It also provides 1-year tire insurance (without additional charges) and unlimited free nitrogen filling services.

The main sources of revenue include: commissions from automotive parts procurement (ranging from 5–40%) and franchise fee from cooperative workshops. Automotive parts procurement includes supplying automotive parts directly to the workshops and end users. Franchise set-up cost includes comprehensive technical and software supports.

Tuhu aims to further focus on authentic assurance and greater transparency, such as a full chain traceability system for automotive parts. Consumers can check the status of their shipment in the entire process—from factory production to terminal consumption. Tuhu will further penetrate offline retailing, with a special flagship store of leading automotive parts brands.

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

Tuhu: Company Overview

Tuhu: Services Snapshot

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

Impact of the Top 3 Strategic Imperatives on China’s Automotive Aftermarket

How Service Aggregation Disrupts the Aftermarket

Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Environment: Rise of Service Aggregation

Growth Environment: Digital Transformation

Research Scope

Research Aims and Objectives

Key Questions this Study will Answer

Research Methodology

Research Background

Tuhu: Potential in the Automotive Aftermarket

Benefits for Tuhu’s Workshops

Benefits for Tuhu’s Workshops (continued)

Benefits for Tuhu’s Buyers

Benefits for Tuhu’s Buyers (continued)

Tuhu’s eRetailing: Purchase Process

Tuhu's Core Offerings to the Market

Impact of Tuhu on the Automotive Aftermarket

Tuhu: Main Revenue Sources

Tuhu: Company Profile

Tuhu: Company Profile (continued)

Tuhu: Opportunity Analysis

Tuhu: Top Trends

Case Study: Traditional Vs Tuhu Set-up in Parts Retail and Maintenance

Case Study: Traditional Vs Tuhu Set-up in Parts Retail and Maintenance (continued)

Growth Opportunity 1: Continued Sales Development for Automotive Aftermarket in China, 2020

Growth Opportunity 1: Continued Sales Development for Automotive Aftermarket in China, 2020 (continued)

Key Conclusions and Future Outlook

The Last Word: 3 Big Predictions

List of Abbreviations

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

Related Research
Tuhu is a leading service aggregator in the Chinese automotive aftermarket. It has developed a vertical value chain, by interconnecting domestic and international automotive parts manufacturers, distributors, small and medium aftermarket workshops, and consumers—moving from online sales involvement to offline service presence. In 2019, the registered users of Tuhu accounted for 21.7% of the private passenger vehicles in operation, equivalent to 45 million people. With direct operation and cooperation structures, more than 14,000 Tuhus workshops are operating in 405 cities in China. Tuhu is highly concentrated on the tire business. It provides a variety of brand choices, through direct supply or authorized cooperation. Brands include Bridgestone, Chaoyang, Continental, Dunlop, Giti, Goodyear, Hankook, Kumho, Linglong, Maxxis, Michelin, and Yokohama, among others. It also provides 1-year tire insurance (without additional charges) and unlimited free nitrogen filling services. The main sources of revenue include: commissions from automotive parts procurement (ranging from 5–40%) and franchise fee from cooperative workshops. Automotive parts procurement includes supplying automotive parts directly to the workshops and end users. Franchise set-up cost includes comprehensive technical and software supports. Tuhu aims to further focus on authentic assurance and greater transparency, such as a full chain traceability system for automotive parts. Consumers can check the status of their shipment in the entire process—from factory production to terminal consumption. Tuhu will further penetrate offline retailing, with a special flagship store of leading automotive parts brands.
More Information
No Index No
Podcast No
Author Lily Zhou
Industries Automotive
WIP Number PA9F-01-00-00-00
Is Prebook No
GPS Codes 9673-A6,9800-A6,9B01-A6,9801-A6,9963-A6