Inspirational Leadership and Future Growth Potentiality Focusing on Vertical Market Expansion, Distribution Channel Optimization, Higher Transparency, and Procurement Flexibility
31-Jul-2020
Asia Pacific
Market Research
PA9F-01-00-00-00
AU02024-AP-MR_24613
Tuhu is a leading service aggregator in the Chinese automotive aftermarket. It has developed a vertical value chain, by interconnecting domestic and international automotive parts manufacturers, distributors, small and medium aftermarket workshops, and consumers—moving from online sales involvement to offline service presence.
In 2019, the registered users of Tuhu accounted for 21.7% of the private passenger vehicles in operation, equivalent to 45 million people. With direct operation and cooperation structures, more than 14,000 Tuhu’s workshops are operating in 405 cities in China.
Tuhu is highly concentrated on the tire business. It provides a variety of brand choices, through direct supply or authorized cooperation. Brands include Bridgestone, Chaoyang, Continental, Dunlop, Giti, Goodyear, Hankook, Kumho, Linglong, Maxxis, Michelin, and Yokohama, among others. It also provides 1-year tire insurance (without additional charges) and unlimited free nitrogen filling services.
The main sources of revenue include: commissions from automotive parts procurement (ranging from 5–40%) and franchise fee from cooperative workshops. Automotive parts procurement includes supplying automotive parts directly to the workshops and end users. Franchise set-up cost includes comprehensive technical and software supports.
Tuhu aims to further focus on authentic assurance and greater transparency, such as a full chain traceability system for automotive parts. Consumers can check the status of their shipment in the entire process—from factory production to terminal consumption. Tuhu will further penetrate offline retailing, with a special flagship store of leading automotive parts brands.
Key Findings
Tuhu: Company Overview
Tuhu: Services Snapshot
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
Impact of the Top 3 Strategic Imperatives on China’s Automotive Aftermarket
How Service Aggregation Disrupts the Aftermarket
Growth Opportunities Fuel the Growth Pipeline Engine™
Growth Environment: Rise of Service Aggregation
Growth Environment: Digital Transformation
Research Scope
Research Aims and Objectives
Key Questions this Study will Answer
Research Methodology
Research Background
Tuhu: Potential in the Automotive Aftermarket
Benefits for Tuhu’s Workshops
Benefits for Tuhu’s Workshops (continued)
Benefits for Tuhu’s Buyers
Benefits for Tuhu’s Buyers (continued)
Tuhu’s eRetailing: Purchase Process
Tuhu's Core Offerings to the Market
Impact of Tuhu on the Automotive Aftermarket
Tuhu: Main Revenue Sources
Tuhu: Company Profile
Tuhu: Company Profile (continued)
Tuhu: Opportunity Analysis
Tuhu: Top Trends
Case Study: Traditional Vs Tuhu Set-up in Parts Retail and Maintenance
Case Study: Traditional Vs Tuhu Set-up in Parts Retail and Maintenance (continued)
Growth Opportunity 1: Continued Sales Development for Automotive Aftermarket in China, 2020
Growth Opportunity 1: Continued Sales Development for Automotive Aftermarket in China, 2020 (continued)
Key Conclusions and Future Outlook
The Last Word: 3 Big Predictions
List of Abbreviations
List of Exhibits
List of Exhibits (continued)
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Lily Zhou |
| Industries | Automotive |
| WIP Number | PA9F-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9673-A6,9800-A6,9B01-A6,9801-A6,9963-A6 |