Connected Packaging Technology Growth Opportunities

Connected Packaging Technology Growth Opportunities

Future Growth Potential of Intelligent and Interactive Packaging for Product Traceability, Brand Promotion, and Consumer Engagement in F&B, FMCG, and Pharma Industries

RELEASE DATE
20-Dec-2022
REGION
Global
Deliverable Type
Technology Research
Research Code: DA7E-01-00-00-00
SKU: CM01997-GL-TR_27292
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Description

Several industries are witnessing a digital transformation due to the rise in technologies and Industry 4.0. The food and beverage (F&B) industry is seeing a new range of opportunities with improved connectivity, better food safety, and consumer interaction.
F&B considers food safety to be prime due to the burden of food contamination and foodborne diseases that affect millions across the globe. Food recalls tamper brand owner's reputation and brand identity, and smart packaging is the way to reduce that and improve food safety. Smart packaging consists of external devices or components that can sense internal properties, such as pH, temperature, presence of gases, or moisture, and denote them through color change or external indication. Connected packaging, further classified as intelligent and interactive packaging, offers a user-defined experience and intelligent real-time monitoring of food properties. Digital tools and technologies, such as the Internet of Things (IoT), radio frequency identification (RFID), near-field communication (NFC), barcodes and quick response (QR) codes, advanced data analytics and the cloud, and smart sensors, can transform F&B sustainably with benefits of enhanced product quality, reduced energy consumption, and optimized processes.
With increasing consumer awareness of sustainability, source tracking, and digital connectivity, fast-moving consumer goods (FMCG) retailers are implementing improved digital technologies and intelligent packaging tools to enhance consumer interaction and boost product sales. Companies must spend capital on marketing and customer interaction programs to build strong relationships. With conventional packaging, FMCG and retail companies cannot prioritize microtargeting and target niche customer segments.
Advances in data carrier development (RFID, printed electronics, flexible sensors, NFC, and smart labels) play an important role in identifying material properties and determining product safety and serve as the first point of contact with the customer. Although high-end semiconductor material improves traceability, there is an increasing need to develop efficient data carriers. Sensing devices with enhanced sensitivity and flexibility are under development to facilitate integration with diverse packaging substrates. The growing occurrence of counterfeit medicines has driven the implementation of stringent legislation worldwide to secure supply chains. To ensure consumer safety compliance, control quality, and avert revenue loss, drug serialization, validation, and traceability are mandatory from manufacturers to end dispensation. With the rising digitalization trend and the need for effective supply chain management, pharmaceutical companies are expected to invest in advanced data carrier technologies, including NFC, RFID tags, QR codes, and barcodes. Connectivity tools, such as digital user interface tools, AI-/ML-based algorithms, and AR-/VR-/hologram-based digital interaction, create a user-defined experience. Digital tool improvements are focused on reducing the complexity of the digital architecture, simplifying the interactive space for better access, and minimizing costs for global adoption.
This analysis focuses on key industry developments and advances in intelligent and interactive packaging in the F&B, FMCG, and pharma industries. The implementation and integration of connected packaging in different F&B, FMCG, and pharma products are covered, providing insights on industrial adoption and future perspective. In addition, the study highlights challenges and drivers, important policies, innovations, and the key market participants in connected packaging in the F&B, FMCG, and pharma space.
This study discusses the following:
•     What are the current research advancements in connected packaging?
•     What are the progress and current scenario of connected packaging adoption in F&B, FMCG, and pharma?
•     What are the key advancements by technology developers and brand owners for manufacturing and commercial adoption?
•     What initiatives are industry participants undertaking to accelerate adoption?

Table of Contents

Why Is It Increasingly Difficult to Grow?The Strategic Imperative 8™: Factors Creating Pressure on Growth

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on Connected Packaging Technology

Growth Opportunities Fuel the Growth Pipeline Engine™

Research Methodology

Scope of Analysis

Segmentation

Growth Drivers

Growth Restraints

Connected Packaging Technology: Types and Components

Intelligent Packaging: Device and Assembly Analysis

Intelligent Packaging: Data Carriers and Smart Packaging Labels

Interactive Packaging: Digital Tools and User Interface Analysis

Connected and Conventional Packaging: Technology Comparison

Increasing Digital Connectivity Drives Global Adoption

Connected Packaging High Impact Sectors: F&B, FMCG, and Healthcare

Stakeholders and Key Connected Packaging Technology Developments

Packaging in FMCG and F&B Industries

Benefits of Connected Packaging in FMCG and F&B Industries

Shelf-life Monitoring Devices and Labels in the F&B Industry

Anti-counterfeit Labels/Tags for Product Authenticity

Supply Chain Tracking and Consumption Analysis

AR and VR in Connected Packaging in FMCG and F&B

Connected Packaging for Pharmaceutical Companies

Benefits of Connected Packaging in Pharmaceuticals

NFC Chip-embedded Caps and Labels for Pharmaceuticals

eFingerprint Technology for Covert Protection of Pharmaceuticals

Improved Patient Compliance with ePaper Display

Analyst Perspective: Adoption Roadmap of Connected Packaging

Connected Packaging Adoption Timeline

Growth Opportunity 1: Improved Electronic Package Design and Printing

Growth Opportunity 1: Improved Electronic Package Design and Printing (continued)

Growth Opportunity 2: Simple and Interactive Package Design

Growth Opportunity 2: Simple and Interactive Package Design (continued)

Growth Opportunity 3: AR-integrated Packaging

Growth Opportunity 3: AR-integrated Packaging (continued)

Technology Readiness Levels (TRL): Explanation

Your Next Steps

Why Frost, Why Now?

Legal Disclaimer

Several industries are witnessing a digital transformation due to the rise in technologies and Industry 4.0. The food and beverage (F&B) industry is seeing a new range of opportunities with improved connectivity, better food safety, and consumer interaction. F&B considers food safety to be prime due to the burden of food contamination and foodborne diseases that affect millions across the globe. Food recalls tamper brand owner's reputation and brand identity, and smart packaging is the way to reduce that and improve food safety. Smart packaging consists of external devices or components that can sense internal properties, such as pH, temperature, presence of gases, or moisture, and denote them through color change or external indication. Connected packaging, further classified as intelligent and interactive packaging, offers a user-defined experience and intelligent real-time monitoring of food properties. Digital tools and technologies, such as the Internet of Things (IoT), radio frequency identification (RFID), near-field communication (NFC), barcodes and quick response (QR) codes, advanced data analytics and the cloud, and smart sensors, can transform F&B sustainably with benefits of enhanced product quality, reduced energy consumption, and optimized processes. With increasing consumer awareness of sustainability, source tracking, and digital connectivity, fast-moving consumer goods (FMCG) retailers are implementing improved digital technologies and intelligent packaging tools to enhance consumer interaction and boost product sales. Companies must spend capital on marketing and customer interaction programs to build strong relationships. With conventional packaging, FMCG and retail companies cannot prioritize microtargeting and target niche customer segments. Advances in data carrier development (RFID, printed electronics, flexible sensors, NFC, and smart labels) play an important role in identifying material properties and determining product safety and serve as the first point of contact with the customer. Although high-end semiconductor material improves traceability, there is an increasing need to develop efficient data carriers. Sensing devices with enhanced sensitivity and flexibility are under development to facilitate integration with diverse packaging substrates. The growing occurrence of counterfeit medicines has driven the implementation of stringent legislation worldwide to secure supply chains. To ensure consumer safety compliance, control quality, and avert revenue loss, drug serialization, validation, and traceability are mandatory from manufacturers to end dispensation. With the rising digitalization trend and the need for effective supply chain management, pharmaceutical companies are expected to invest in advanced data carrier technologies, including NFC, RFID tags, QR codes, and barcodes. Connectivity tools, such as digital user interface tools, AI-/ML-based algorithms, and AR-/VR-/hologram-based digital interaction, create a user-defined experience. Digital tool improvements are focused on reducing the complexity of the digital architecture, simplifying the interactive space for better access, and minimizing costs for global adoption. This analysis focuses on key industry developments and advances in intelligent and interactive packaging in the F&B, FMCG, and pharma industries. The implementation and integration of connected packaging in different F&B, FMCG, and pharma products are covered, providing insights on industrial adoption and future perspective. In addition, the study highlights challenges and drivers, important policies, innovations, and the key market participants in connected packaging in the F&B, FMCG, and pharma space. This study discusses the following: • What are the current research advancements in connected packaging • What are the progress and current scenario of connected packaging adoption in F&B, FMCG, and pharma • What are the key advancements by technology developers and brand owners for manufacturing and commercial adoption • What initiatives are industry participants undertaking to accelerate adoption
More Information
Deliverable Type Technology Research
Author Ramya kannan
Industries Chemicals and Materials
No Index No
Is Prebook No
Keyword 1 Smart Packaging Market
Keyword 2 Connected Packaging Market
Keyword 3 packaging technology
Podcast No
WIP Number DA7E-01-00-00-00