Information Technology

Contact Center Digital Transformation in the BFSI Industry: A Customer Perspective, Global, 2023 to 2024 Updated Research Available

Employee Engagement is the Top Corporate Objective


RELEASE DATE
20-Jul-2023
REGION
Global
DELIVERABLE TYPE
Customer Research

RESEARCH CODE
PE64-01-00-00-00
SKU
IT04721-GL-CR_27736
Yes
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Contact Center Digital Transformation in the BFSI Industry: A Customer Perspective, Global, 2023 to 2024
Published on: 20-Jul-2023 | SKU: IT04721-GL-CR_27736

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Digital transformation is helping BFSI organizations establish closer relationships with their customers and deliver great products/-services. Extending this further, BFSI contact centers are now focusing on automating processes to assimilate information and generate insights that deliver memorable experiences at a fraction of the cost. Cost pressures and resource constraints are perpetual issues for BFSI contact centers, which is why AI and analytics play a significant role in predicting problems and simulating process improvement.

Contact center organizations in the BFSI sector are prioritizing employees in 2023, after the COVID-19 pandemic wreaked havoc on employee burnout and staffing levels. They invest in understanding customer journeys better and leverage data to deliver more personalized service and enhance customer outcomes. This study explores how contact centers engage agents to attract the best talent and reduce attrition as hybrid and work-from-home models continue to grow.

Research Highlights

The primary goals of this research are to:

  • Uncover IT challenges faced by BFSI contact center organizations today
  • Monitor the status of digital transformation in contact center organizations
  • Assess the current and future use of contact center solutions
  • Evaluate factors that drive investments in contact center solutions
  • Gauge market and technology trends
  • Appraise available IT budgets

Key Features

Frost & Sullivan’s approach to achieving these goals were to conduct:

  • A virtual customer survey of leaders involved in purchasing contact center solutions;
  • In-depth discussions with thought leaders in contact center organizations through Frost & Sullivan’s Customer Experience (CX) Client Council, BFSI Industry Research Practice, Contact Center MindXchanges, Webinars, and Virtual Think Tanks; and
  • Continuous conversations with key contact center solutions providers around the world.

Author: Krishna Baidya

Strategic Objectives of this Study

Key Findings from the 2023 Contact Center Customer Survey—BFSI Industry Perspective

Customer Research Methodology & Respondent Profile

Scope

BFSI Industry Snapshot

Key Success Factors for BFSI Organizations

Disruption in the BFSI Industry

CX Strategic Priorities in BFSI

Improving Employee Experience Tops Organization Goals

Building Trust and Ensuring Customer Loyalty when Automating Interactions

Building Trust and Ensuring Customer Loyalty when Automating Interactions (continued)

BFSI Contact Center’s CX Technology Investment Imperative

Strong Outlook for CX Technology Investment

Voice Reins—Virtual Agents Ascend

Sentiment Analysis is Key for Delivering Enhanced CX with “Empathy”

Infusion of AI Across Contact Center Spectrum

Infusion of AI Across Contact Center Spectrum (continued)

Flexible APIs, CPaaS, and Programmability Enables BFSI Contact Centers to Add New Capabilities Quickly and Easily

Supporting Remote/Hybrid Work for Contact Centers Still Poses Challenge for BFSI Sector

Employee Experience (EX) is Crucial for Delivering CX

BFSI Contact Centers Struggle with High Attrition

Voice of the Employee Programs Leads Employee Engagement Initiatives in BFSI Organizations

Performance Management—Quality Monitoring is Top Investment for Employee Engagement

Flourishing Remote/Hybrid Models Offer Opportunities

Remote Workforce Resulted Employee Retention—Increased Revenue

Channel Dynamics—Last 12 Months

Asynchronous Channel Delivered Better Satisfaction

Cost of Implementation Thwarts BFSI Sector’s Omnichannel Customer Experience Ambition

Growth Opportunities for CX Solution Providers

Strategic Recommendations for BFSI’s CX Pursuit

Strategic Recommendation for BFSI’s CX Pursuit (continued)

Key Considerations for Vendor Partnerships

Recommendations for CX Solution Providers

Recommendations for CX Solution Providers (continued)

Leading Multinational Insurance Company Reimagines Vulnerable Customer Experience with Speech Analytics

Global Bank Revolutionizing Customer Experience—Pioneering Conversational Banking

A Leading Bank Adopts a Holistic Approach to CX Insights and Realizes Huge Savings

Leading US Bank Adopts Intelligent Virtual Agents—Cuts CallVolume in Half

Going Digital First—Century Old Bank Revolutionizes Customer Experience

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on BFSI Customer Engagement

Growth Opportunities Fuel the Growth Pipeline Engine™

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

List of Figures
  • BFSI: Priority Business Goals, Global, 2022-2024
  • BFSI: Top Customer Experience Priorities in Contact Centers, Global, 2023-2024
  • BFSI: Top Five Factors Preventing Organizations from Achieving CX Objectives, Global, 2023 to 2024
  • BFSI: Estimated Change in CX Technology Spending, Global, 2023-2024
  • BFSI: Interaction Channels Supported, Global, 2022-2024
  • BFSI: Investments in Contact Center Analytics, Global, 2022-2024
  • AI Technologies Adoption in Contact Centers, BFSI, Global, 2022-2024
  • BFSI: Use of CPaaS and Programmable Communications Via Flexible APIs in Contact Center Organizations, Global, 2022-2024
  • BFSI: Top Five IT Challenges in Contact Centers, Global, 2023
  • BFSI: Rate of Attrition in Contact Centers, Global, 2022
  • Employee Engagement Initiatives in Contact Centers, BFSI - Global, 2023
  • BFSI: CX Solutions Investment Plans, Global, 2022-2024
  • BFSI: Percent of Remote Agents, Global, 2022-2023
  • BFSI: Benefits of Hiring Remote Employees, Global, 2022
  • BFSI: Agent Performance Remote Vs. Onsite, Global, 2022
  • BFSI: Shift in the Number of Customer Interactions in Contact Centers, Global, 2023
  • BFSI: Shift in the Number of Customer Interactions by Channel, Global, 2023
  • Percent of Respondents “Extremely Satisfied” or “Very Satisfied” with Contact Center Interaction Channels: Overall Sectors vs. BFSI, Global, 2022
  • BFSI: Level of Channel Omnichannel Integration in Contact Centers, Global, 2022
  • BFSI: Reasons Contact Centers are Unable to Deliver Omnichannel Customer Experiences, Global, 2022

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