COVID-19 Impact Assessment, Recovery Road, and Growth Opportunities for the Global Two-wheeler Industry, 2019–2025

COVID-19 Impact Assessment, Recovery Road, and Growth Opportunities for the Global Two-wheeler Industry, 2019–2025

Transformational growth of 2W sales will ensure an aggressive rebound at 17.5%, by 2021

RELEASE DATE
21-Oct-2020
REGION
Global
Research Code: MF5A-01-00-00-00
SKU: AU02066-GL-MT_24885

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Description

COVID-19 has brought the two-wheeler industry to a screeching halt. Governments across the world were forced to institute lockdowns on commercial and personal life for nearly two months. The automotive industry took the biggest hit as the global supply chain had to come to a halt. With customers not purchasing new vehicles, the two-wheeler (2W) industry suffered the biggest blow to business.

Asian countries constitute the largest markets for 2Ws, especially India, China, Vietnam, Indonesia, and Thailand. Before the COVID-19 crisis, new 2Ws were being sold at the rate of nearly 20 million a year, or 10 million every 6 months. However, in the first six months of 2020, this number was estimated to reduce to 40% or approximately 4 million 2Ws, if the supply chain were to open at all. European and North American markets did not suffer much, as not all retailers had closed, and traditional sales volume had never been as large as that of Asia. However, with global economies beginning to open up, the 2W industry is set to see the release of pent-up demand and a surge in sales.

Sales have rebounded by more than 100% in some markets because of the pent-up demand and personal mobility becoming a necessity in the time of the pandemic. This is expected to continue in the short-to-medium term, even after a global vaccine is made available, as two-wheelers offer a more affordable, convenient, and rapid transportation means than passenger cars. Other business moves that would help boost industry growth until 2026 are bolstering a company’s financial health, online sales and promotions, new shared mobility partnerships, mergers and acquisitions, connectivity, and telematics investments, among others.

After global 2W companies survive the outbreak and rebuild their companies financially, the next step would be to train their focus on future growth strategies, such as developing more premium 2Ws, connected and telematics solutions, rider assistance technologies for enhanced rider safety, electric solutions, and shared mobility partnerships. These avenues will be critical to penetrating new markets, and most importantly, to enticing new customers in the millennial and Gen Z age groups toward riding, as Baby Boomers and Gen X are more likely to prefer passenger vehicles for personal transportation.

Author: Viroop Narla

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the Global 2W Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Global 2W Industry Scope of Analysis

Regional Segmentation

2W Segmentation

Key Competitors in the Global 2W Industry

Key Growth Metrics for the Global 2W Market

Growth Drivers for the Global 2W Industry

Growth Restraints for Global 2W Industry

Forecast Assumptions

Impact of COVID-19 on World GDP

Impact of COVID-19 on Regional GDP

Impact of COVID-19 on Regional GDP (continued)

Snapshot of the Impact of COVID-19 on Regional GDP

Quarter-over-Quarter Crude Oil Forecast

Economic Stimulus Measure by Country

Competitive Environment

Global 2W Industry Hot Spots

Global 2W Industry OEM Profiles

Global 2W Industry Rebound

Revenue Forecast and Unit Shipment

Revenue Share Analysis

Pricing Trends and Forecast Analysis

Three-pronged Impact of COVID-19 on the 2W Industry

Impact on Critical Elements of the 2W Industry

Revised State of the 2W Market due to the Pandemic

Impact Comparison of Automotive Segments

Unit Shipment Forecast by Region

Regional Industry Impact and Recovery Analysis

Snapshot of the Impact on Key 2W Markets

Snapshot of the Impact on Key 2W Participants

Key Growth Metrics—South Asia

Regional Impact Analysis—South Asia

Key Growth Metrics—APAC

Regional Impact Analysis—APAC

Key Growth Metrics—ASEAN

Regional Impact Analysis—ASEAN

Key Growth Metrics—EU-27

Regional Impact Analysis—EU-27

Key Growth Metrics—North America

Regional Impact Analysis—North America

Key Growth Metrics—South America

Regional Impact Analysis—South America

Key Growth Metrics—Africa

Regional Impact Analysis—Africa

2W Recovery to Outpace Other Automotive Segments

Recovery Operations and Timelines in 2020

Steps to Recovery

Key Mass-market OEM Recovery and Growth Strategy Matrix

Key Luxury OEM Recovery and Growth Strategy Matrix

Short Term—Bolstering Financial Health

Short Term—Online Sales and Promotions

Short Term—Pre-owned Vehicle Business

Medium Term—New Shared Business Models

Medium Term—Electric Technology Investment

Medium Term—Demand for Premium Motorcycles

Medium Term—Mergers & Acquisitions

Long Term—Electric Shared Mobility Solutions

Long Term—Connectivity & Telematics

Long Term—Blockchain Technology

Growth Opportunity 1: Connected Technology for Rider Safety

Growth Opportunity 1: Connected Technology for Rider Safety (continued)

Growth Opportunity 2: EV Technology to Enable Clean Mass Mobility

Growth Opportunity 2: EV Technology to Enable Clean Mass Mobility (continued)

Snapshot of Key Growth Opportunity Domains

Key 2W OEMs on the Growth and Technology Matrix

Growth of Premium 2Ws

Growth of Premium Dual-sport/Adventure Vehicles

Connected Technologies—V2X

Evolution of Connected Technologies for Zero Fatalities

The Future of Smart Helmets—H.A.V.A

Connected Technologies—Telematics Solutions

Riding Assistance—Trends and Outlook

Riding Assistance—Key Technologies to Watch

Shared Mobility

Shared Mobility—Rental

Shared Mobility—Leasing and Subscription

Shared Mobility—Last-mile Logistics

Electric Mobility—Key OEM Strategies

Electric Mobility—OEM and Market Ties

Electric Mobility—Key Growth Markets

Electric Mobility—Trends in the 2W Industry

Electric Mobility—Start-ups Shaping the Industry

Dealer Strategies for a Digital Customer Experience

Dealer Strategies for a Digital Customer Experience (Continued)

Digital Retail—Evolution Toward a 100% Online Journey

Digital Retail—Market Potential

New Market Penetration and Growth—EU-27

New Market Penetration and Growth—Africa

New Market Penetration and Growth—South America

New Market Penetration and Growth—Cessation of Demand from Older Generations

New Market Penetration and Growth—Millennial and Gen Z

New Aftermarket Business Models

Aggressive Innovation Because of New Competition

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

Legal Disclaimer

Related Research
COVID-19 has brought the two-wheeler industry to a screeching halt. Governments across the world were forced to institute lockdowns on commercial and personal life for nearly two months. The automotive industry took the biggest hit as the global supply chain had to come to a halt. With customers not purchasing new vehicles, the two-wheeler (2W) industry suffered the biggest blow to business. Asian countries constitute the largest markets for 2Ws, especially India, China, Vietnam, Indonesia, and Thailand. Before the COVID-19 crisis, new 2Ws were being sold at the rate of nearly 20 million a year, or 10 million every 6 months. However, in the first six months of 2020, this number was estimated to reduce to 40% or approximately 4 million 2Ws, if the supply chain were to open at all. European and North American markets did not suffer much, as not all retailers had closed, and traditional sales volume had never been as large as that of Asia. However, with global economies beginning to open up, the 2W industry is set to see the release of pent-up demand and a surge in sales. Sales have rebounded by more than 100% in some markets because of the pent-up demand and personal mobility becoming a necessity in the time of the pandemic. This is expected to continue in the short-to-medium term, even after a global vaccine is made available, as two-wheelers offer a more affordable, convenient, and rapid transportation means than passenger cars. Other business moves that would help boost industry growth until 2026 are bolstering a company’s financial health, online sales and promotions, new shared mobility partnerships, mergers and acquisitions, connectivity, and telematics investments, among others. After global 2W companies survive the outbreak and rebuild their companies financially, the next step would be to train their focus on future growth strategies, such as developing more premium 2Ws, connected and telematics solutions, rider assistance technologies for enhanced rider safety, electric solutions, and shared mobility partnerships. These avenues will be critical to penetrating new markets, and most importantly, to enticing new customers in the millennial and Gen Z age groups toward riding, as Baby Boomers and Gen X are more likely to prefer passenger vehicles for personal transportation. Author: Viroop Narla
More Information
No Index No
Podcast No
Author Viroop Narla
Industries Automotive
WIP Number MF5A-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9882-A6,9B02-A6