Customer Perceptions of Volkswagen (VW) Diesel Scandal in Western Europe

Objectives

Methodology

Sample Characteristics

• By Gender
• By Age Group
• Average Number of People in Household
• Average Number of Children

General Impact on the Volkswagen Diesel Scandal by Country, 2015

Impact on Volkswagen in Detail

Perception of Diesel in Detail

Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer

• By Gender, Age, and Current Car Brand

Dimension of the Volkswagen Scandal

• By Gender, Age, and Current Fuel Type

General Impact on Brand Purchase Decision

Impact of Scandal on Drivers with General Interest in Brand and Model

• VW Drivers Versus Other Volkswagen Brand Drivers
• VW Drivers Versus Non-Volkswagen Drivers

Strong Impact of Volkswagen Diesel Scandal on Future Consideration

• By Country
• By Current Car Brand

Repurchase Intention of Volkswagen Drivers

General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception

Switching Analysis of Diesel Drivers

What Can Volkswagen do to Rebuild its Reputation

• Fuel Type Switching Analysis

Compensation Payments/Offer Benefits for Customers

Detailed Investigation and Full Transparency

Key Findings

Implications for the Industry

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