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Customer Perceptions of Volkswagen (VW) Diesel Scandal in Western Europe
Ripple Effect on Diesel Engines as Consumers Evaluate Hybrids and Petrol Engines for Next Car Purchase
06-Jan-2016
Europe
Tracker
MBD7-01-00-00-00
AU01040-EU-VC_17112
Volkswagen's (VW) concession of corporate malfeasance in circumventing Environmental Protection Agency (EPA) testing in the United States has sent the global automotive industry into a tailspin. This research service closely examines the fallout from the diesel emission scandal and how the same has impacted the perception of automotive customers across the United Kingdom, France, Germany, and Italy.
Objectives
Methodology
Sample Characteristics
- By Gender
- By Age Group
- Average Number of People in Household
- Average Number of Children
General Impact on the Volkswagen Diesel Scandal by Country, 2015
Impact on Volkswagen in Detail
Perception of Diesel in Detail
Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer
- By Gender, Age, and Current Car Brand
Dimension of the Volkswagen Scandal
- By Gender, Age, and Current Fuel Type
General Impact on Brand Purchase Decision
Impact of Scandal on Drivers with General Interest in Brand and Model
- VW Drivers Versus Other Volkswagen Brand Drivers
- VW Drivers Versus Non-Volkswagen Drivers
Strong Impact of Volkswagen Diesel Scandal on Future Consideration
- By Country
- By Current Car Brand
Repurchase Intention of Volkswagen Drivers
General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception
Switching Analysis of Diesel Drivers
What Can Volkswagen do to Rebuild its Reputation
- Fuel Type Switching Analysis
Compensation Payments/Offer Benefits for Customers
Detailed Investigation and Full Transparency
Key Findings
Implications for the Industry
Legal Disclaimer
List of Figures
- 1. General Impact on the Volkswagen Diesel Scandal by Country, 2015
- 2. Impact of Scandal on Drivers with General Interest in Brand and Model
List of Charts
- 1. Negative Impact by Gender on Volkswagen
- 2. Negative Impact by Current Car Brand on the Volkswagen
- 3. Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer
- 4. Dimension of the Volkswagen Scandal
- 5. General Impact on Brand Purchase Decision By Country
- 6. Impact of Volkswagen Diesel Scandal Based on General Interest in Brand By Country
- 7. Repurchase Intention of Volkswagen Drivers
- 8. General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception
- 9. Fuel Type Switching Analysis
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| Deliverable Type | Tracker |
|---|---|
| No Index | No |
| Podcast | No |
| Table of Contents | | Research Objectives and Methods~ || Objectives~ || Methodology~ || Sample Characteristics~ ||| By Gender~ ||| By Age Group~ ||| Average Number of People in Household~ ||| Average Number of Children~ | Customer Perception of the Volkswagen Diesel Scandal~ || General Impact on the Volkswagen Diesel Scandal by Country, 2015~ || Impact on Volkswagen in Detail~ ||| By Gender, Age, and Current Car Brand~ || Perception of Diesel in Detail~ ||| By Gender, Age, and Current Fuel Type~ || Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer~ || Dimension of the Volkswagen Scandal~ ||| VW Drivers Versus Other Volkswagen Brand Drivers~ ||| VW Drivers Versus Non-Volkswagen Drivers~ || General Impact on Brand Purchase Decision~ ||| By Country~ ||| By Current Car Brand~ || Impact of Scandal on Drivers with General Interest in Brand and Model~ || Strong Impact of Volkswagen Diesel Scandal on Future Consideration~ || Repurchase Intention of Volkswagen Drivers~ || General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception~ ||| Fuel Type Switching Analysis~ || Switching Analysis of Diesel Drivers~ || What Can Volkswagen do to Rebuild its Reputation~ || Compensation Payments/Offer Benefits for Customers~ || Detailed Investigation and Full Transparency~ | Key Conclusions~ || Key Findings~ || Implications for the Industry~ || Legal Disclaimer~ |
| List of Charts and Figures | 1. General Impact on the Volkswagen Diesel Scandal by Country, 2015~ 2. Impact of Scandal on Drivers with General Interest in Brand and Model~| 1. Negative Impact by Gender on Volkswagen~ 2. Negative Impact by Current Car Brand on the Volkswagen~ 3. Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer~ 4. Dimension of the Volkswagen Scandal~ 5. General Impact on Brand Purchase Decision By Country~ 6. Impact of Volkswagen Diesel Scandal Based on General Interest in Brand By Country~ 7. Repurchase Intention of Volkswagen Drivers~ 8. General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception~ 9. Fuel Type Switching Analysis ~ |
| Author | Shwetha Surender |
| Industries | Automotive |
| WIP Number | MBD7-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9807-A6,9A57-A6,9AF6-A6 |
Customer Perceptions of Volkswagen (VW) Diesel Scandal in Western Europe
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