Customer Perceptions of Volkswagen (VW) Diesel Scandal in Western Europe

Customer Perceptions of Volkswagen (VW) Diesel Scandal in Western Europe

Ripple Effect on Diesel Engines as Consumers Evaluate Hybrids and Petrol Engines for Next Car Purchase

RELEASE DATE
06-Jan-2016
REGION
Europe
Research Code: MBD7-01-00-00-00
SKU: AU01040-EU-VC_17112

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SKU
AU01040-EU-VC_17112

$7,500.00

$5,625.00 save 25 %

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Description

Volkswagen's (VW) concession of corporate malfeasance in circumventing Environmental Protection Agency (EPA) testing in the United States has sent the global automotive industry into a tailspin. This research service closely examines the fallout from the diesel emission scandal and how the same has impacted the perception of automotive customers across the United Kingdom, France, Germany, and Italy.

Table of Contents

Objectives

Methodology

Sample Characteristics

  • By Gender
  • By Age Group
  • Average Number of People in Household
  • Average Number of Children

General Impact on the Volkswagen Diesel Scandal by Country, 2015

Impact on Volkswagen in Detail

Perception of Diesel in Detail

Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer

  • By Gender, Age, and Current Car Brand

Dimension of the Volkswagen Scandal

  • By Gender, Age, and Current Fuel Type

General Impact on Brand Purchase Decision

Impact of Scandal on Drivers with General Interest in Brand and Model

  • VW Drivers Versus Other Volkswagen Brand Drivers
  • VW Drivers Versus Non-Volkswagen Drivers

Strong Impact of Volkswagen Diesel Scandal on Future Consideration

  • By Country
  • By Current Car Brand

Repurchase Intention of Volkswagen Drivers

General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception

Switching Analysis of Diesel Drivers

What Can Volkswagen do to Rebuild its Reputation

  • Fuel Type Switching Analysis

Compensation Payments/Offer Benefits for Customers

Detailed Investigation and Full Transparency

Key Findings

Implications for the Industry

Legal Disclaimer

List of Figures
  • 1. General Impact on the Volkswagen Diesel Scandal by Country, 2015
  • 2. Impact of Scandal on Drivers with General Interest in Brand and Model
List of Charts
  • 1. Negative Impact by Gender on Volkswagen
  • 2. Negative Impact by Current Car Brand on the Volkswagen
  • 3. Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer
  • 4. Dimension of the Volkswagen Scandal
  • 5. General Impact on Brand Purchase Decision By Country
  • 6. Impact of Volkswagen Diesel Scandal Based on General Interest in Brand By Country
  • 7. Repurchase Intention of Volkswagen Drivers
  • 8. General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception
  • 9. Fuel Type Switching Analysis
Related Research
Volkswagen's (VW) concession of corporate malfeasance in circumventing Environmental Protection Agency (EPA) testing in the United States has sent the global automotive industry into a tailspin. This research service closely examines the fallout from the diesel emission scandal and how the same has impacted the perception of automotive customers across the United Kingdom, France, Germany, and Italy.
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Table of Contents | Research Objectives and Methods~ || Objectives~ || Methodology~ || Sample Characteristics~ ||| By Gender~ ||| By Age Group~ ||| Average Number of People in Household~ ||| Average Number of Children~ | Customer Perception of the Volkswagen Diesel Scandal~ || General Impact on the Volkswagen Diesel Scandal by Country, 2015~ || Impact on Volkswagen in Detail~ ||| By Gender, Age, and Current Car Brand~ || Perception of Diesel in Detail~ ||| By Gender, Age, and Current Fuel Type~ || Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer~ || Dimension of the Volkswagen Scandal~ ||| VW Drivers Versus Other Volkswagen Brand Drivers~ ||| VW Drivers Versus Non-Volkswagen Drivers~ || General Impact on Brand Purchase Decision~ ||| By Country~ ||| By Current Car Brand~ || Impact of Scandal on Drivers with General Interest in Brand and Model~ || Strong Impact of Volkswagen Diesel Scandal on Future Consideration~ || Repurchase Intention of Volkswagen Drivers~ || General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception~ ||| Fuel Type Switching Analysis~ || Switching Analysis of Diesel Drivers~ || What Can Volkswagen do to Rebuild its Reputation~ || Compensation Payments/Offer Benefits for Customers~ || Detailed Investigation and Full Transparency~ | Key Conclusions~ || Key Findings~ || Implications for the Industry~ || Legal Disclaimer~
List of Charts and Figures 1. General Impact on the Volkswagen Diesel Scandal by Country, 2015~ 2. Impact of Scandal on Drivers with General Interest in Brand and Model~| 1. Negative Impact by Gender on Volkswagen~ 2. Negative Impact by Current Car Brand on the Volkswagen~ 3. Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer~ 4. Dimension of the Volkswagen Scandal~ 5. General Impact on Brand Purchase Decision By Country~ 6. Impact of Volkswagen Diesel Scandal Based on General Interest in Brand By Country~ 7. Repurchase Intention of Volkswagen Drivers~ 8. General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception~ 9. Fuel Type Switching Analysis ~
Author Shwetha Surender
Industries Automotive
WIP Number MBD7-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9A57-A6,9AF6-A6