Customer Perceptions of Volkswagen (VW) Diesel Scandal in Western Europe

Ripple Effect on Diesel Engines as Consumers Evaluate Hybrids and Petrol Engines for Next Car Purchase

USD 7,500

* Required Fields

USD 7,500

PAY BY INVOICE

Be the first to review this product

Volkswagen's (VW) concession of corporate malfeasance in circumventing Environmental Protection Agency (EPA) testing in the United States has sent the global automotive industry into a tailspin. This research service closely examines the fallout from the diesel emission scandal and how the same has impacted the perception of automotive customers across the United Kingdom, France, Germany, and Italy.

Table of Contents

1. Research Objectives and Methods
Objectives
Methodology
Sample Characteristics
By Gender
By Age Group
Average Number of People in Household
Average Number of Children
2. Customer Perception of the Volkswagen Diesel Scandal
General Impact on the Volkswagen Diesel Scandal by Country, 2015
Impact on Volkswagen in Detail
By Gender, Age, and Current Car Brand
Perception of Diesel in Detail
By Gender, Age, and Current Fuel Type
Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer
Dimension of the Volkswagen Scandal
VW Drivers Versus Other Volkswagen Brand Drivers
VW Drivers Versus Non-Volkswagen Drivers
General Impact on Brand Purchase Decision
By Country
By Current Car Brand
Impact of Scandal on Drivers with General Interest in Brand and Model
Strong Impact of Volkswagen Diesel Scandal on Future Consideration
Repurchase Intention of Volkswagen Drivers
General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception
Fuel Type Switching Analysis
Switching Analysis of Diesel Drivers
What Can Volkswagen do to Rebuild its Reputation
Compensation Payments/Offer Benefits for Customers
Detailed Investigation and Full Transparency
3. Key Conclusions
Key Findings
Implications for the Industry
Legal Disclaimer


List of Figures & Charts

1. General Impact on the Volkswagen Diesel Scandal by Country, 2015
2. Impact of Scandal on Drivers with General Interest in Brand and Model


1. Negative Impact by Gender on Volkswagen
2. Negative Impact by Current Car Brand on the Volkswagen
3. Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer
4. Dimension of the Volkswagen Scandal
5. General Impact on Brand Purchase Decision By Country
6. Impact of Volkswagen Diesel Scandal Based on General Interest in Brand By Country
7. Repurchase Intention of Volkswagen Drivers
8. General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception
9. Fuel Type Switching Analysis



Keyword1

Keyword2

Keyword3

Related Research

Release Date : 07-Dec-17

Region : Europe

Release Date : 24-Nov-17

Region : Europe

Release Date : 17-Nov-17

Region : Europe

Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.