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Optimized Video Delivery Is A Key Success Factor For Content Companies
13-Apr-2022
North America
Customer Research
K61F-01-00-00-00
IT04503-NA-CR_26446
The primary goal of this research is to establish how OTT platforms, publishers, and broadcasters think about optimizing video delivery. The study looks at which enhanced experiences are the most important and across which devices customers are most interested in deploying them.
With consumers having more choices than ever when it comes to video services, OTT platforms are now combining and consolidating services to offer more depth and breadth of their catalog for live, VOD, and sports-related content. OTT platforms want to add more custom options for users with their content and ads for better personalization, but either do not know or are not sure of exactly what experience the viewer is interested in the most.
Survey respondents came from those responsible for the video experience at broadcast, publishing, and OTT services, both SVOD and AVOD platforms, for live and on-demand content. It also included those responsible for the monetization of content across these platforms, where an advertising model is used as part of the business model.
Author: Dan Rayburn
Research Objectives and Methodology
Key Findings
How do you Currently Monetize Your Video Content? (select all that apply)
Do You Believe that the Video Quality You Deliver is Good Enough?
Do You Consider Your Quality of Experience (QoE), When it Comes to Video Delivery Performance, to be an Advantage Over Your Competitors in the Market?
Do You Consider Your Video Delivery Costs to be a Major Concern?
In Total, How Much do You Pay on Average in CDN Video Delivery Costs per Year?
Are You Currently Looking at Any of the Following Ways to Reduce Your Overall Spend on Video Delivery? (select all that apply)
Are Any of these Issues an Obstacle for You When it Comes to Optimizing Your Video Delivery? (select all that apply)
Has the Current COVID-19 Situation Made You Reassess Your Plans with Regards to Reducing CDN Video Delivery Costs? (select all that apply)
Would You be Interested in Finding the Best Balance Between Your Distribution Costs and the Quality of Your Viewer Experience (QoE)?
How Would You Measure the Impact of Bitrate Optimization on the Viewer Experience? (select all that apply)
What is Your Attitude Towards Encoder Claims that they Can Optimize the Bitrate?
What are the Top Issues You are Experiencing as You Start to Scale the Number of Viewers to Your Video? (select all that apply)
Please Select Which Vertical Best Reflects Your Core Business
Growth Opportunities Fuel the Growth Pipeline Engine™
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Strategic Imperative 8™ for the Streaming Market
List of Exhibits
Legal Disclaimer
List of Figures
- Current Business Model for Video Monetization, Global, 2021
- Provider Perception of Video Quality, Global, 2021
- Perception of QoE As a Competitive Advantage, Global, 2021
- Perception of Costs Associated with Delivering Video, Global, 2021
- Preferred Options for Reducing Overall Spend on Video Delivery, Global, 2021
- Issues Faced with Video Delivery Optimization, Global, 2021
- Impact of COVID-19 on CDN Video Delivery Costs, Global, 2021
- Interest in Finding an Optimal Balance Between Distribution Costs and QoE, Global, 2021
- Measurement of the Impact of Bitrate Optimization on Viewer Experiences, Global, 2021
- Perception of Claims Made by Encoders to Optimize Bitrates, Global, 2021
- Biggest Issues Faced as Number of Viewers Scale Up, Global, 2021
- Respondent Split by Vertical, Global, 2021
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| Deliverable Type | Customer Research |
|---|---|
| Author | Dan Rayburn |
| Industries | Information Technology |
| No Index | No |
| Is Prebook | No |
| List of Charts and Figures | Current Business Model for Video Monetization, Global, 2021~ Provider Perception of Video Quality, Global, 2021~ Perception of QoE As a Competitive Advantage, Global, 2021~ Perception of Costs Associated with Delivering Video, Global, 2021~ Preferred Options for Reducing Overall Spend on Video Delivery, Global, 2021~ Issues Faced with Video Delivery Optimization, Global, 2021~ Impact of COVID-19 on CDN Video Delivery Costs, Global, 2021~ Interest in Finding an Optimal Balance Between Distribution Costs and QoE, Global, 2021~ Measurement of the Impact of Bitrate Optimization on Viewer Experiences, Global, 2021~ Perception of Claims Made by Encoders to Optimize Bitrates, Global, 2021~ Biggest Issues Faced as Number of Viewers Scale Up, Global, 2021~ Respondent Split by Vertical, Global, 2021~ |
| Podcast | No |
| WIP Number | K61F-01-00-00-00 |
Customer Perspectives on Optimizing Content Delivery
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