Customer Perspectives on Optimizing Content Delivery

Research Objectives and Methodology

Key Findings

How do you Currently Monetize Your Video Content? (select all that apply)

Do You Believe that the Video Quality You Deliver is Good Enough?

Do You Consider Your Quality of Experience (QoE), When it Comes to Video Delivery Performance, to be an Advantage Over Your Competitors in the Market?

Do You Consider Your Video Delivery Costs to be a Major Concern?

In Total, How Much do You Pay on Average in CDN Video Delivery Costs per Year?

Are You Currently Looking at Any of the Following Ways to Reduce Your Overall Spend on Video Delivery? (select all that apply)

Are Any of these Issues an Obstacle for You When it Comes to Optimizing Your Video Delivery? (select all that apply)

Has the Current COVID-19 Situation Made You Reassess Your Plans with Regards to Reducing CDN Video Delivery Costs? (select all that apply)

Would You be Interested in Finding the Best Balance Between Your Distribution Costs and the Quality of Your Viewer Experience (QoE)?

How Would You Measure the Impact of Bitrate Optimization on the Viewer Experience? (select all that apply)

What is Your Attitude Towards Encoder Claims that they Can Optimize the Bitrate?

What are the Top Issues You are Experiencing as You Start to Scale the Number of Viewers to Your Video? (select all that apply)

Please Select Which Vertical Best Reflects Your Core Business

Growth Opportunities Fuel the Growth Pipeline Engine™

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Strategic Imperative 8™ for the Streaming Market

List of Exhibits

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