Demand Analysis for Luxury Cars in Africa

Luxury Cars Surge in African Automotive Markets

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As demand for premium and luxury cars increases in Africa's major automotive markets, understanding the trends, geographies, and factors impacting sales is necessary. This study investigates new luxury car sales in South Africa, Kenya, and Nigeria, with an emphasis on which luxury cars and sports utility vehicles (SUV) are selling well; why exotic original equipment manufacturers (OEM) have been slow to enter the markets; and why factors such as second-hand imports, infrastructure, and import tariff structures impact the success of OEMs in these markets.

Table of Contents

1. Executive Summary
Key Takeaways
Current and Future Outlook
2. Research Scope, Objectives, and Methodology
Research Scope
Research Aims and Objectives
Research Methodology
Secondary Research
Primary Research
3. Segmentation
Market Segments Analyzed in This Research
Vehicle Segmentation
Market Definitions
4. Economic Profile of Select African Countries
GDP Growth Rate
GDP per Capita
Inflation, Lending Rates, and Unemployment
Corruption Index
African Urban Population by 2025
5. Introduction to the African Car Market
Market Maturity—Vehicle Sales and per Capita Vehicle Statistics
Vehicle Sales Hot Spots—Fastest Growing African Automotive Markets
6. Drivers and Restraints for Luxury Car Sales in Africa
Market Drivers
The growing middle class
With the rise of the banked population
The high net worth individual (HNWI) population
Increasing investment levels and economic expansion
Market Restraints
High import tariffs on imported vehicles
Second-hand luxury car imports
Low dealership penetration
Poor road infrastructure
7. Luxury Vehicle Sales in Select African Countries
Luxury and Premium Brands—South Africa, Kenya, and Nigeria
Luxury Vehicle Market—South Africa
Luxury Vehicle Market—South Africa: SUVs
Luxury Vehicle Sales—South Africa: SUVs and Production
Market Drivers—South Africa
HNWIs
Government and government employees
Luxury car rental
The hotel sector
Market Restraints—South Africa
The economic climate
New car price inflation
Import duties on imported fully built units
Luxury Vehicle Sales—South Africa: Forecast
Luxury Vehicle Market—Kenya
Luxury Vehicle Market—Kenya: SUVs
Market Drivers—Kenya
The HNWI population and associated demand for luxury goods
Luxury vehicle hire
The taxi industry
The hotel sector
The government
Market Restraints—Kenya
High import tariffs on imported vehicles
Second-hand luxury car imports
Vehicle financing
Poor road infrastructure
The government sector
Luxury Vehicle Sales—Kenya: Forecast
Luxury Vehicle Market—Nigeria
Luxury Vehicle Market—Nigeria: Purchase and Market Trends
Market Drivers—Nigeria
Brand-conscious consumers
The HNWI population and associated demand for luxury goods
The expanding hotel sector
Luxury car rental
Market Restraints—Nigeria
The slowing economic climate
Poor road infrastructure
Brand awareness
Second-hand luxury car imports
Key Conclusions and Future Outlook
Key Findings
Key Conclusions and Future Outlook
Five Major Growth Opportunities—African Vehicle Markets
Legal Disclaimer
8. The Frost & Sullivan Story


List of Figures & Charts

1. Total Luxury Car Market: Key Takeaways, Kenya, Nigeria, and South Africa, 2015
2. Total Luxury Vehicle Market: Key Findings and Future Outlook, Kenya, Nigeria, and South Africa, 2015 and 2021
3. Total Luxury Vehicle Market: GDP Growth Rate, Kenya, Nigeria, and South Africa, 2004–2014
4. Total Luxury Vehicle Market: GDP per Capita, Kenya, Nigeria, and South Africa, 2004–2014
5. Total Luxury Vehicle Market: Inflation, Lending Rates, and Unemployment, Kenya, Nigeria, and South Africa, 2015
6. Total Luxury Vehicle Market: Corruption Index, Kenya, Nigeria, and South Africa, 2015
7. Urban Population Forecast by Region: Africa, 1995–2025
8. New Vehicle Sales: per Capita Vehicle Statistics, Africa, 2015
9. Total Luxury Vehicle Market: New Car and Luxury Car Sales Map: Nigeria, Kenya, and South Africa, 2015
10. Total Luxury Vehicle Market: Key Market Drivers, Africa, 2016–2021
11. Luxury Opportunity Index: Global, 2005
12. Wealth Level Forecast: Africa, 2013 and 2023
13. Total Luxury Vehicle Market: Key Market Restraints, Africa, 2016–2021
14. New Car Import Duties and Taxes: Africa, 2016
15. Total Luxury Vehicle Market: Premium and Luxury Brands, South Africa, Kenya, Nigeria, 2016
16. Luxury Vehicle Market: Vehicle Sales by Brand, South Africa, 2014 and 2015
17. Luxury Vehicle Market: SUV Sales by Brand, South Africa, 2015
18. Luxury Vehicle Market: Key Market Drivers, South Africa, 2016–2021
19. Luxury Vehicle Market: Key Market Restraints, South Africa, 2016–2021
20. Luxury Vehicle Market: Vehicle Sales by Brand, Kenya, 2015 and 2016 YTD
21. Luxury Vehicle Market: SUV Sales by Brand, Kenya, 2015 and 2016 YTD
22. Luxury Vehicle Market: Key Market Drivers, Kenya, 2016–2021
23. Luxury Vehicle Market: Key Market Restraints, Kenya, 2016–2021
24. Luxury Vehicle Market: Key Market Drivers, Nigeria, 2016–2021
25. Luxury Vehicle Market: Key Market Restraints, Nigeria, 2016–2021
26. Total Luxury Vehicle Market: Key Findings, Kenya, Nigeria, and South Africa, 2015
27. Total Luxury Vehicle Market: Key Conclusions and Future Outlook, Kenya, Nigeria, and South Africa, 2015–2021


1. Total Luxury Vehicle Market: GDP Growth Rate, Kenya, Nigeria, and South Africa, 2004–2014
2. Total Luxury Vehicle Market: Sector Composition, Kenya, Nigeria, and South Africa, 2015
3. GDP per Capita: Sub-Saharan Africa, 1960–2010
4. Nominal GDP ($ Trillion): Africa, 2013–2025
5. Luxury Vehicle Market: Luxury Segment Breakdown, South Africa, 2015
6. Luxury Vehicle Market: Unit Sales Forecast, South Africa, 2013–2021
7. Luxury Vehicle Market: Luxury Segment Breakdown: Kenya, 2015
8. Luxury Vehicle Market: Unit Sales Forecast, Kenya, 2013–2021



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