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Luxury Cars Surge in African Automotive Markets
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As demand for premium and luxury cars increases in Africa's major automotive markets, understanding the trends, geographies, and factors impacting sales is necessary. This study investigates new luxury car sales in South Africa, Kenya, and Nigeria, with an emphasis on which luxury cars and sports utility vehicles (SUV) are selling well; why exotic original equipment manufacturers (OEM) have been slow to enter the markets; and why factors such as second-hand imports, infrastructure, and import tariff structures impact the success of OEMs in these markets.
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