Digitization Powers the Indian Passenger Vehicle Industry, Outlook 2021
Digitization Powers the Indian Passenger Vehicle Industry, Outlook 2021
New Business Models Involving Virtual Showrooms, Online Platforms, and Subscription Services Create Growth Opportunities
31-Mar-2021
South Asia, Middle East & North Africa
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Description
India’s automotive industry is one of the 5 largest in the world. Currently, the country’s passenger vehicle (PV) sector accounts for nearly 7.5% of gross domestic product (GDP) and nearly 49.0% of manufacturing GDP. In the recent past, the Indian PV industry took a massive qualitative jump as vehicles became increasingly safer and environment-friendly, growth fuelled by a mix of policy changes and consumers’ evolving demands. This high growth pattern occurred in a short time frame and attracted International automakers to invest in, enter, or expand existing operations in India. Meanwhile, domestic automakers raced toward perfecting a balance between price sensitivity and customers’ expectations for in-car features.
However, the COVID-19 pandemic forced India’s PV industry to a near halt, with demand and sales hitting historic lows. From April to June 2020, PV sales performance plunged nearly 78%. As the global and local economies begin to recover, the Indian PV industry will start to regain momentum. In a post-COVID-19 environment, the entry-level hatchback segment, national scrappage policy, and new launches are expected to drive sales. Emission and safety regulations will also influence purchase criteria in the near term.
In addition, the Indian electric vehicle (EV) market will see positive movement in 2021-2022. On the EV components side, cell-level manufacturing will commence, with technological collaborations and government support focusing on (lithium titanium oxide (LTO) battery chemistry.
In this Outlook, Frost & Sullivan highlights the Indian PV industry’s current state, critical challenges, key growth metrics, digitization trends, and impact caused by the COVID-19 pandemic on each segment (passenger care, utility vehicle, van) and sub-segment. The study analyses key technological trends, growth opportunities, the scope of electric PVs in India, and the key areas of focus for new entrants.
RESEARCH: INFOGRAPHIC
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Table of Contents
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Indian Passenger Vehicle (PV) Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Research Scope and Objectives
Indian PV Industry—Vehicle Segmentation Overview
Passenger Vehicle Classification, Definitions, and Key Models
Passenger Vehicle Classification, Definitions, and Key Models (continued)
Passenger Vehicle Classification, Definitions, and Key Models (continued)
Key Findings
Key Findings (continued)
Key Findings (continued)
Key Findings (continued)
Key Findings (continued)
Passenger Vehicle Industry Trends
Challenges Mobility Industry Faced Due to COVID-19
Key Technological Shifts During FY20–25
Key Future Outlook
Impact of COVID-19 on Passenger Vehicle Sales
Impact of COVID-19 on Passenger Vehicle Sales (continued)
Impact of COVID-19 on Passenger Vehicle Sales (continued)
FY20—Monthly Sales Trend
PV Segment Sales Trend
PV—Strategic Sales by Segment
PV Segment Trends
PV Segment Trends (continued)
Performance of PV Companies in FY20
PV Sales by State
Top-selling PV Models
OEM Offerings in India
OEM Offerings in India (continued)
Segment Analysis—Mini Segment
Segment Analysis—Compact Segment
Segment Analysis—Super Compact Segment
Segment Analysis—Mid-size Segment
Segment Analysis—Executive and Premium Segment
Segment Analysis—Compact UV Segment
Segment Analysis—UV2 Segment
Segment Analysis—Other UVs (UV3 TO UV5) Segment
Segment Analysis—Van Segment*
Maruti Suzuki India Limited (MSIL)
Maruti Suzuki India Limited (MSIL) (continued)
Maruti Suzuki India Limited (MSIL) (continued)
Hyundai Motors
Hyundai Motors (continued)
Hyundai Motors (continued)
Mahindra and Mahindra Motors (M&M)
Mahindra and Mahindra Motors (M&M) (continued)
Vehicle Segment-wise Analysis
Key Trends Impacting the Passenger Vehicle Industry
Trend 1—Race Toward Level 1 ADAS Solutions
Trend 2—Rise of Automatic Transmission (AT) in the Indian PV Industry
Trend 3—More Powertrain Options Attract More Sales
Trend 4—Connectivity Becomes USP for OEMs
Trend 4—Connectivity Becomes USP for OEMs (continued)
Trend 5—Declining Petrol and Diesel Price Gap Boosts Shift to Petrol/CNG Vehicles
Trend 6—UV Segment will Hold Diesel Demand AFLOAT for Medium Term
Trend 7—Digitization of Retail – Omnichannel Strategy of Indian OEMs
Trend 8—Impact of Covid-19 on Shared Mobility
Trend 9—No Slowdown in Pre-Owned Car Market
Trend 10—New Business Models – Subscription / Leasing
Trend 11—Wave of In-car Air Purifiers
HMI Trend
HMI Input—Current and Future Focus Areas
India’s HMI Technology Roadmap
HMI Features—OEM Adoption by 2025
Touch Screen Offerings by Top India OEMs
Automotive HMI—Current Penetration & Relevance for Indian Market
Global ADAS Technology Pyramid
India’s Advanced Drive Assistance System (ADAS) Timeline
Key Legislation—ADAS Roadmap
Global Supplier Sensor Suite Offerings
ADAS Functionalities—OEM Adoption by 2025
ADAS Technology R&D in India
ADAS Features—Global Popularity & Relevance for India
Evolution of HWW in the Automotive Industry
HWW Features—Benchmarking by Region (2025)
HWW Functionalities—Current Penetration & Relevance for India
Global Heatmap of 4G & 5G Network Coverage
Automotive 5G Use Cases
Top 5G Use Cases—Growth Potential in Auto Industry
Opportunities for 5G in Automotive Industry
Electric Vehicles in India
Key OEMs’ Product Portfolio and Launch Roadmap
Current Lithium-based Cell Manufacturing Plans
Public/Private Charging Infrastructure Standards and Implementation
Future Charging Stations
Future Charging Stations (continued)
Future Charging Stations (continued)
Growth Drivers for Passenger Vehicle Industry
Growth Drivers for Passenger Vehicle Industry (continued)
Growth Restraints for Passenger Vehicle Industry
Growth Restraints for Passenger Vehicle Industry (continued)
Factors Impacting the Passenger Vehicle Industry in India
Domestic Sales Forecast: Scenario Analysis
Export Forecast—Scenario Analysis
Production Forecast—Scenario Analysis
Passenger Vehicle Industry—Sales Forecast by Segment
Passenger Vehicle Industry—Sales Forecast by Segment (continued)
Growth Opportunity 1: Increasing Preference for Compact UVs, 2021
Growth Opportunity 1: Increasing Preference for Compact UVs, 2021 (continued)
Growth Opportunity 2: Connectivity as New USP for OEMs, 2021
Growth Opportunity 2: Connectivity as New USP for OEMs, 2021 (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
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No Index | No |
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Podcast | No |
Author | Manish Bisht |
Industries | Automotive |
WIP Number | PB9A-01-00-00-00 |
Is Prebook | No |
GPS Codes | 9800-A6,9AF6-A6 |