Driveability Chassis Technologies and Features: Consumer Perceptions Attitudes and Willingness to Pay

Driveability Chassis Technologies and Features: Consumer Perceptions Attitudes and Willingness to Pay

RELEASE DATE
03-Sep-2007
REGION
Europe
Research Code: B951-01-00-00-00
SKU: AU00467-NA-MR_09067
$45,105.00
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SKU
AU00467-NA-MR_09067
$45,105.00
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Description

This study provides a detailed analysis of customer attributes and perceptions towards driveability, chassis technologies and features in Europe. Countries include U.K., Italy, Spain, France and Germany. An analysis of customer attitudes and willingness to pay more for chassis technologies and features has been carried out in this study. This study also contains customer perception on driveability and about chassis technologies such as steering, suspension, tires, braking and stability control and driveline systems. This study includes customer feedback on personalisation and interest in new chassis technologies, marketing and interest areas, purchasing intention and brand perception towards chassis technologies.

Table of Contents

Table Of Contents

  • Table Of Contents

Research Methodology

  • Research Methodology

Executive Summary

  • Executive Summary

Customer Attitudes and Perceptions for Driving Dynamics

  • Customer Attitudes and Perceptions for Driving Dynamics

Steering

  • Steering

Suspension

  • Suspension

Tires

  • Tires

Braking and Stability Control

  • Braking and Stability Control

Drive Line

  • Drive Line

Personalization and Interest in New Chassis Technologies

  • Personalization and Interest in New Chassis Technologies

Marketing and Interest Areas

  • Marketing and Interest Areas

Purchase Intent

  • Purchase Intent

Brand Perception

  • Brand Perception

Feature Importance and Segmentation

  • Max Diff Importance of Features

Appendix

  • Appendix
Related Research
This study provides a detailed analysis of customer attributes and perceptions towards driveability, chassis technologies and features in Europe. Countries include U.K., Italy, Spain, France and Germany. An analysis of customer attitudes and willingness to pay more for chassis technologies and features has been carried out in this study. This study also contains customer perception on driveability and about chassis technologies such as steering, suspension, tires, braking and stability control and driveline systems. This study includes customer feedback on personalisation and interest in new chassis technologies, marketing and interest areas, purchasing intention and brand perception towards chassis technologies.
More Information
No Index Yes
Podcast No
Industries Automotive
WIP Number B951-01-00-00-00
Is Prebook No