Driveability Chassis Technologies and Features: Consumer Perceptions Attitudes and Willingness to Pay

Table Of Contents

• Table Of Contents

Research Methodology

• Research Methodology

Executive Summary

• Executive Summary

Customer Attitudes and Perceptions for Driving Dynamics

• Customer Attitudes and Perceptions for Driving Dynamics

Steering

• Steering

Suspension

• Suspension

Tires

• Tires

Braking and Stability Control

• Braking and Stability Control

Drive Line

• Drive Line

Personalization and Interest in New Chassis Technologies

• Personalization and Interest in New Chassis Technologies

Marketing and Interest Areas

• Marketing and Interest Areas

Purchase Intent

• Purchase Intent

Brand Perception

• Brand Perception

Feature Importance and Segmentation

• Max Diff Importance of Features

Appendix

• Appendix