Driveability Chassis Technologies and Features: Consumer Perceptions Attitudes and Willingness to Pay

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This study provides a detailed analysis of customer attributes and perceptions towards driveability, chassis technologies and features in Europe. Countries include U.K., Italy, Spain, France and Germany. An analysis of customer attitudes and willingness to pay more for chassis technologies and features has been carried out in this study. This study also contains customer perception on driveability and about chassis technologies such as steering, suspension, tires, braking and stability control and driveline systems. This study includes customer feedback on personalisation and interest in new chassis technologies, marketing and interest areas, purchasing intention and brand perception towards chassis technologie

Table of Contents

Driveability Chassis Technologies and Features, Driveability Chassis Technologies and Features: Consumer Perceptions Attitudes and Willingness to PayTable Of ContentsTable Of ContentsResearch MethodologyResearch MethodologyExecutive SummaryExecutive SummaryCustomer Attitudes and Perceptions for Driving DynamicsCustomer Attitudes and Perceptions for Driving DynamicsSteeringSteeringSuspensionSuspensionTiresTiresBraking and Stability ControlBraking and Stability ControlDrive LineDrive LinePersonalization and Interest in New Chassis TechnologiesPersonalization and Interest in New Chassis TechnologiesMarketing and Interest AreasMarketing and Interest AreasPurchase IntentPurchase IntentBrand PerceptionBrand PerceptionFeature Importance and SegmentationMax Diff Importance of FeaturesAppendixAppendix




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