Driveability Chassis Technologies and Features: Consumer Perceptions Attitudes and Willingness to Pay

This study provides a detailed analysis of customer attributes and perceptions towards driveability, chassis technologies and features in Europe. Countries include U.K., Italy, Spain, France and Germany. An analysis of customer attitudes and willingness to pay more for chassis technologies and features has been carried out in this study. This study also contains customer perception on driveability and about chassis technologies such as steering, suspension, tires, braking and stability control and driveline systems. This study includes customer feedback on personalisation and interest in new chassis technologies, marketing and interest areas, purchasing intention and brand perception towards chassis technologies.