Automotive

European and North American Agency Sales Model in PV Retail Growth Opportunities

Transformational Growth of Agency Sales Model in PV Retail Enhances Revenue Opportunities for OEMs with More Control over Customer Data and Sales Network

INDUSTRY
Automotive

RELEASE DATE
30-Jun-2022
REGION
North America
DELIVERABLE TYPE
Market Research

RESEARCH CODE
PCD6-01-00-00-00
SKU
AU02349-GL-MT_26619
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European and North American Agency Sales Model in PV Retail Growth Opportunities
Published on: 30-Jun-2022 | SKU: AU02349-GL-MT_26619

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This Frost & Sullivan research service analyzes the impact of the agency sales model implementation on the European & North American (the United States and Canada) new passenger vehicle (PV) market. It provides an overview of the influence on the stakeholders in the retail value chain.

This study discusses potential trends and implications and examines the North American and European regulatory landscape. The base year is 2021, and cost impact/spending analysis is done for key stakeholders in the agency sales model. In addition, the study examines customers' online journeys, the agency model’s impact on each retail activity, and the stance of key OEMs regarding agency sales model implementation.

Growth opportunities for the agency sales model are investigated, and Frost & Sullivan offers actionable insight to market participants to leverage these opportunities.

In brief, the key areas covered in the study are:
•     Change in the role of dealerships and OEMs in the retail value chain with the emergence of the agency sales model.
•     The cost impact on dealers and OEMs at various levels of agency sales model implementation.
•     Scope of the emergence of new business models alongside the growth of agency sales.
•     The current stance of key OEMs about the agency sales model adoption.

Author: Jagadeesh Chandran

Why is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on Agency Sales Model in PV Retail

Growth Opportunities Fuel the Growth Pipeline Engine™

Agency Sales Model—Market Overview

Agency Sales Model—Research Methodology

Key Questions this Study will Answer

Agency Sales Model—Stakeholder Segmentation

Agency Sales Model—Key Competitors

Definition

Agency Sales Model—Key Growth Metrics, Cost Type

Agency Sales Model—Key Growth Metrics, Cost Segment

Agency Sales Model—Growth Drivers

Agency Sales Model—Growth Restraints

Agency Sales Model—Competitive Environment

Overview—Traditional Sales Model versus Agency Sales Model

Agency Sales Model—Customer Journey

Agency Sales Model—Sales Process and Stakeholder Activities

Agency Sales Model—Sales Process and Stakeholder Activities (continued)

Agency Sales Model—Stakeholder Roles/Responsibilities/Transformation

Agency Sales Model—Key Retail Area to Witness Phased Transition

Agency Sales Model—OEM SWOT Analysis

Agency Sales Model—Dealer/Agent SWOT Analysis

Agency Sales Model—Characteristics & Way Forward

Assumptions/Considerations

Agency Sales Model—Cost Type, Stakeholder Contribution

Agency Sales Model—Cost Segment, Stakeholder Contribution

Potential Trends Impacting Agency Sales Model

Agency Sales Model—Implications of Potential Trends

Laws and Regulations—Implication on Agency Sales Model

Agency Sales Model—Key Findings/Current and Future Outlook

OEM Value Chain and Key Retail Activities

Transition in Key Retail Activities—Pricing and Margin

Transition in Key Retail Activities—Pricing and Margin (continued)

Transition in Key Retail Activities—Vehicle Ownership

Transition in Key Retail Activities—Vehicle Ownership (continued)

Transition in Key Retail Activities—Inventory Management

Transition in Key Retail Activities—Inventory Management (continued)

Transition in Key Retail Activities—Lead Generation 

Transition in Key Retail Activities—Lead Generation (continued)

Transition in Key Retail Activities—Consultation

Transition in Key Retail Activities—Consultation (continued)

Transition in Key Retail Activities—Payment/Billing

Transition in Key Retail Activities—Payment/Billing (continued)

Transition in Key Retail Activities—Data Access/Ownership

Transition in Key Retail Activities—Data Access/Ownership (continued)

Dealer Cost Type Analysis—Traditional versus Agency Sales

Dealer Cost Type Analysis—Traditional versus Agency Sales (continued)

Dealer Cost Segment Analysis—Traditional versus Agency Sales

Dealer Cost Segment Analysis—Traditional versus Agency Sales (continued)

OEM Cost Type Analysis—Traditional versus Agency Sales

OEM Cost Type Analysis—Traditional versus Agency Sales (continued)

OEM Cost Segment Analysis—Traditional versus Agency Sales

OEM Cost Segment Analysis—Traditional versus Agency Sales (continued)

Inevitable Business Models with the Growth of Agency Sales

OEM Business Model—Data Monetization

OEM Business Model—Subscription/Leasing

OEM Business Model—Captive Financing

OEM Business Model—Independent Agents (Probable Future Model)

Dealer Business Model—Used Cars

Dealer Business Model—After-sales and Service

Agency Model Adoption by Key Participants

Agency Model Adoption—Status by Key Participants

Agency Model Adoption—Status by Key Participants (continued)

Factors Limiting Agency Model Adoption in North America

Case Study 1—Volkswagen AG

Case Study 2—Stellantis N.V.

Case Study 3—Mercedes Benz 

Case Study 4—Toyota Motor

Case Study 5—Genesis Motor

Growth Opportunity 1—OEM Omnichannel Focus to Provide Choice in the Sales Process for Customers

Growth Opportunity 1—OEM Omnichannel Focus to Provide Choice in the Sales Process for Customers (continued)

Growth Opportunity 2—OEMs Enhance Sales Efficiency through Complete Access of Customer Data

Growth Opportunity 2—OEMs Enhance Sales Efficiency through Complete Access of Customer Data (continued)

Growth Opportunity 3—Dealer’s Bundled After-sales Services for Improved Profits

Growth Opportunity 3—Dealer’s Bundled After-sales Services for Improved Profits (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

Legal Disclaimer

List of Figures
  • Agency Sales Model in PV Retail: Growth Drivers, Europe and North America, 2022–2030
  • Agency Sales Model in PV Retail: Growth Restraints, Europe and North America, 2022–2030
  • Agency Sales Model in PV Retail: OEM SWOT Analysis, Europe and North America, 2021
  • Agency Sales Model in PV Retail: Dealer/Agent SWOT Analysis, Europe and North America, 2021
  • Agency Sales Model in PV Retail: Trends Impacting Agency Sales Model, Europe and North America, 2021
  • Agency Sales Model in PV Retail: Dealer Cost Type Analysis, Europe and North America, 2021
  • Agency Sales Model in PV Retail: Dealer Cost Segment Analysis, Europe and North America, 2021
  • Agency Sales Model in PV Retail: OEM Cost Type Analysis, Europe and North America, 2021
  • Agency Sales Model in PV Retail: OEM Cost Structure Analysis, Europe and North America, 2021
  • Agency Sales Model in PV Retail: New/Enhanced Business Models, Europe and North America, 2021

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