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Growth Opportunities for the Global Vehicle Original Equipment Manufacturers in New Vehicle Online Retailing
New Car Online Sales Driven by Expanding Buying Options
11-Jul-2023
North America
Market Research
PE86-01-00-00-00
TEMP_2023_20
This Frost & Sullivan research service analyzes new vehicle online retailing, focusing on the European, North American, Asian, South American, and Chinese new passenger vehicle market. It provides an overview of the retail digitalization influence on OEMs and other stakeholders in the retail value chain.
This study discusses potential digital trends and implications, examines the European, North American, Asian, South American, and Chinese regulatory landscape, and elaborates on sales trends through online and offline channels. In addition, it assesses customers' online journeys, digitalization impact on each retail activity, and the stance of important OEMs regarding online sales implementation and level of digitalization of customer purchase process.
Existing digital and online sales models that involve OEMs—OEM online, dealer online, agency sales (product-based hybrid model), and OEM direct-to-customer (D2C) online—are extensively discussed in the study. Additionally, the report provides cost analysis (pros and cons for OEM and dealers) for different online sales models.
Finally, this research service discusses growth opportunities for new vehicle online retailing and offers actionable insight to market participants to leverage these opportunities.
Author: Jagadeesh Chandran
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of Top 3 Strategic Imperatives on Original Equipment Manufacturer New Vehicle Online Retailing Strategies
Growth Opportunities Fuel the Growth Pipeline Engine™
OEM Online Retail Strategies: Market Overview
Research Methodology
Questions This Study Will Answer
Segmentation/Regional Focus: OEMs New Online Retail Strategies
Customer Journey and Digitalization Requirements
OEM Competitors by Region
Retail Sales Channels: Definitions
Growth Metrics
Growth Drivers
Growth Restraints
Competitive Environment
Online New Car Retailing: Market Summary
Online New Car Retailing: Key Findings
Online Retailing Stakeholder Ecosystem
Online/Digitalized Sales: Distribution Approach
Online/Digitalized Sales: Distribution Approach (continued)
Third-party Online Channel: Distribution Approach
Stakeholder Sales Channel Involvement
Potential Trends Impacting New Car Online Retail
Implications of Potential Trends on New Car Online Retail
Relevant Regulations and Legislations
Relevant Regulations and Legislations (continued)
Global New Vehicle Sales Trends
OEM Sales Channel Adoption by Region
Cost Type Comparison by Sales Model
Cost Segment Comparison by Sales Model
Global Whitespace Opportunities for Technology Enablers
Regional Comparison
Technology Enablers and Start-ups To Watch
Technology Enablers and Start-ups To Watch (continued)
European New Car Online Sales Trends
European Online Retail Status and Overview
European Online Retail OEM Benchmarking
European Online Retail OEM Benchmarking (continued)
European Regional Outlook
European Regional OEM Opportunities and the Need for Online/Digitalized Sales
North American New Car Online Sales Trends
North American Online Retail Status and Overview
North American Online Retail OEM Benchmarking
North American Regional Outlook
North American Regional OEM Opportunities and the Need for Online/Digitalized Sales
Asian New Car Online Sales Trends
Asian Online Retail Status and Overview
Asian Online Retail OEM Benchmarking
Asian Online Retail OEM Benchmarking (continued)
Asian Online Retail OEM Benchmarking (continued)
Asian Online Retail OEM Benchmarking (continued)
Asian Online Retail OEM Benchmarking (continued)
Asian Online Retail OEM Benchmarking (continued)
Asian Regional Outlook
Asian Regional OEM Opportunities and the Need for Online/Digitalized Sales
South American New Car Online Sales Trends
South American Online Retail Status and Overview
South American Online Retail OEM Benchmarking
South American Online Retail OEM Benchmarking (continued)
South American Regional Outlook
South American Regional OEM Opportunities and the Need for Online/Digitalized Sales
Chinese New Car Online Sales Trends
Chinese Online Retail Status and Overview
Chinese Online Retail OEM Benchmarking
Chinese Online Retail OEM Benchmarking (continued)
Chinese Regional Outlook
Chinese Regional OEM Opportunities and the Need for Online/Digitalized Sales
Assumptions and Considerations
Dealer Cost Split: Traditional Model
Cost Implications Over Time
Cost Analysis: OEM Online (Omnichannel)
Cost Analysis: Dealer Online (Omnichannel)
Cost Analysis: Agency Model
Cost Analysis: OEM D2C Online
Exhibits: Product Finders and Stock Locators
Exhibits: Trade-in and Test Drive Bookings
Exhibits: Finance Options, Credit Checks, and Online Vehicle Booking
Exhibits: Vehicle Payment and Car Delivery
Exhibit: Tesla’s In-house IT Systems and Digital Retail Strategy
Growth Opportunity 1: Improved Functional Efficiency of Dealerships
Growth Opportunity 1: Improved Functional Efficiency of Dealerships (continued)
Growth Opportunity 2: Limiting Multiple Stakeholder Involvement in the Distribution Value Chain
Growth Opportunity 2: Limiting Multiple Stakeholder Involvement in the Distribution Value Chain (continued)
Growth Opportunity 3: Customer Data Access
Growth Opportunity 3: Customer Data Access (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
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