Global Vehicle OEMs’ New Online Retail Strategies, Forecast to 2025

Global Vehicle OEMs’ New Online Retail Strategies, Forecast to 2025

Online Vehicles Sales are Expected to Comprise 5% of Global Vehicle Sales by 2025, With China as a Leading Market

RELEASE DATE
23-Jul-2019
REGION
Global
Research Code: MEB1-01-00-00-00
SKU: AU01868-GL-MR_23348

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Description

The definition of online retail in this research service refers to when a vehicle is purchased (part payment as a down payment/outright purchase) through an online portal, without interaction at a physical dealership; in this case, the sale is considered to be an online sale. The global online retail scene is prevalent in regions such as the United Kingdom, United States of America, and China. Online vehicle sales as of 2018-19 include both a platform where consumers can experience various features of the vehicle and a delivery centre for when the customer completes the entire purchase online on the sales platforms, apps, or websites of original equipment manufacturers (OEMs).

The motivation for OEMs to take their products online can be summed up as:
• To significantly reduce the time a customer spends at the dealership
• To help enhance the customer experience and create a feature differentiation with other companies that have similar products to offer
• To integrate and monitor dealer performance and backward integration and enhance production in logistics and marketing
• To introduce several vehicles in a new market and to promote less expensive and lifestyle vehicles in some regions

To help OEMs to go digital, multiple entities such as digitization and visualization companies, digital financing companies, and eCommerce providers have created products and services for immediate adoption, thus helping OEMs while they develop their own digital sales platform.


Research Highlights

This research highlights how online vehicle retail is expected to change the retail space in the automotive industry. The study covers the four main forms of online retail, namely, direct OEM retail, dealership-driven digital retail, retail through sales aggregators, and eCommerce retail. In detail, the research service assesses the customer journey experienced in these four forms of online retail. The research moves further and differentiates the costs involved in traditional and digital retail formats and how the dealership of the future is expected to be.

This research service discusses how online sales in the vehicle retail sector performed since 2016, and how it is expected to change between 2016 and 2025. It also tracks how many vehicles are expected to be sold online in various regions. The study profiles all the leading online sales platforms across the various regions around the world and highlights their key features and offerings.

This research service benchmarks leading OEMs and their platforms across three categories: locations, model/product portfolio, and features. This is done for online platforms from major OEMs.

The companies covered in this research include Tesla, Hyundai, PSA, Renault, Jaguar Land Rover (JLR), BMW, Daimler, Ford, GM, Rockar, BuyACar (Dennis Publishing), Carwow, Alibaba, Amazon, and Roadster.

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
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Table of Contents

Executive Summary—Key Highlights

Online Retail—Definition

Types of Online Retail Models

Global Digital Retail—Current Scenario

Motivation for Going Digital—North America

Motivation for Going Digital—Europe

Motivation for Going Digital—India

Motivation for Going Digital—China

Motivation for Going Digital—South America

Online Retail Market Performance

Cost Advantages of Digital Model vs. Traditional Model

Online Retail OEM Benchmarking—Models

Key Findings and Future Outlook

Research Scope Aims and Objectives

Research Aims and Objectives

Key Questions this Study will Answer

Online Retail—Definition

Comparison of Traditional Model and Digital Model

Cost Advantages of Digital Model vs. Traditional Model

Industry Partners Aiding Digital Retail Movement

Types of Online Retail Models

Customer Journey—OEM Retail

Customer Journey—Dealership Initiated

Customer Journey—Sales Aggregators

Future of Car Dealerships

Future of Dealerships—Volkswagen 2020

Online Vehicle Sales Performance

Online Retail Market Performance—By OEMs

Online Vehicle Sales—Key Regions

Online Vehicle Sales Performance—Top Online Platforms

Global Digital Retail—Current Scenario

Online Retail Activities—Key Regional Differentiators

Online Retail Activities in Europe

Online Retail Activities in North America

Online Retail Activities in Rest of the World

Online Retail OEM Benchmarking—Locations

Online Retail OEM Benchmarking—Models

Online Retail OEM Benchmarking—Features

Hyundai’s Click to Buy

Hyundai’s Click to Buy (continued)

Opel’s Cayu

Opel’s Cayu (continued)

Peugeot’s Order Online

Peugeot’s Order Online (continued)

BMW Build Click Buy

BMW Build Click Buy (continued)

Mercedes-Benz Online Store

Mercedes-Benz Online Store (continued)

Rockar

Jaguar Rockar

Dacia Buy Online

Dacia Buy Online (continued)

Tesla USA

Tesla USA (continued)

Citroen Brazil

Citroen Brazil

Renault K Commerce

Renault K Commerce (continued)

Genesis Canada

Genesis Canada (continued)

GM Shop Click Drive

GM Shop Click Drive (continued)

Roadster

Roadster (continued)

Carwow

BuyACar.co.uk

Alibaba Tmall—Platform for OEMs to Enter eCommerce in China

Amazon’s Entry into Automotive Retail

Growth Opportunity for Online New Vehicle Retail

Strategic Imperatives for Success and Growth

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

List of Exhibits

List of Exhibits (continued)

Related Research
The definition of online retail in this research service refers to when a vehicle is purchased (part payment as a down payment/outright purchase) through an online portal, without interaction at a physical dealership; in this case, the sale is considered to be an online sale. The global online retail scene is prevalent in regions such as the United Kingdom, United States of America, and China. Online vehicle sales as of 2018-19 include both a platform where consumers can experience various features of the vehicle and a delivery centre for when the customer completes the entire purchase online on the sales platforms, apps, or websites of original equipment manufacturers (OEMs). The motivation for OEMs to take their products online can be summed up as: • To significantly reduce the time a customer spends at the dealership • To help enhance the customer experience and create a feature differentiation with other companies that have similar products to offer • To integrate and monitor dealer performance and backward integration and enhance production in logistics and marketing • To introduce several vehicles in a new market and to promote less expensive and lifestyle vehicles in some regions To help OEMs to go digital, multiple entities such as digitization and visualization companies, digital financing companies, and eCommerce providers have created products and services for immediate adoption, thus helping OEMs while they develop their own digital sales platform.--BEGIN PROMO--

Research Highlights

This research highlights how online vehicle retail is expected to change the retail space in the automotive industry. The study covers the four main forms of online retail, namely, direct OEM retail, dealership-driven digital retail, retail through sales aggregators, and eCommerce retail. In detail, the research service assesses the customer journey experienced in these four forms of online retail. The research moves further and differentiates the costs involved in traditional and digital retail formats and how the dealership of the future is expected to be.

This research service discusses how online sales in the vehicle retail sector performed since 2016, and how it is expected to change between 2016 and 2025. It also tracks how many vehicles are expected to be sold online in various regions. The study profiles all the leading online sales platforms across the various regions around the world and highlights their key features and offerings.

This research service benchmarks leading OEMs and their platforms across three categories: locations, model/product portfolio, and features. This is done for online platforms from major OEMs.

The companies covered in this research include Tesla, Hyundai, PSA, Renault, Jaguar Land Rover (JLR), BMW, Daimler, Ford, GM, Rockar, BuyACar (Dennis Publishing), Carwow, Alibaba, Amazon, and Roadster.

More Information
No Index No
Podcast No
Author Venkata Balakrishnan
Industries Automotive
WIP Number MEB1-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9AF6-A6