The European market for fire detection is a well-established and stable market that presents modest growth rates with interesting opportunities for technology leadership and value chain restructuring. Despite the recent economic recession, the market has maintained positive growth levels since 2009, while other building technology markets have struggled. From a very small base, wireless technology has made a big impact. Manufactures have been focusing on existing customers to increase retention rates and market share. Improving services and remote assistance to existing customers and training account managers to become a proactive sales-oriented workforce have become increasing trends.