Executive Analysis of the US EV Charging Ecosystem, 2018

Executive Analysis of the US EV Charging Ecosystem, 2018

Newer Business Models and Products Designed for an Ecosystem for Multiple Customer Personas are Driving the Growth of US EV Charging Ecosystem

RELEASE DATE
05-Apr-2019
REGION
North America
Research Code: K337-01-00-00-00
SKU: AU01820-NA-MR_23002
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Description

By 2025, over 2 million electric vehicles (EVs) are expected to be sold only in the US. Consumers now prefer EVs over ICEs owing to fast developing charging network across the US. There is an opportunity for both AC and DC charging network expansion and traditional business models are not sufficient anymore. Unlike fuel stations, with respect to EV charging, there is no one-size-fits-all solution and OEMs, EVSEs, CPOs, and aggregators are capitalising on this opportunity. For instance, highways need equally spaced fast chargers city centres such as parking spaces, apartment complexes require AC charging station and a product design that is compact, modular, and scalable. The next wave of charging is the 350kW ultra-fast chargers to be deployed and distributed along the highway. However, the need for lower power AC and DC charging units is still existential within the cities, and both fast and slow chargers will co-exist as the EV market expands. Therefore, it becomes imperative for participants in the market to not only focus on product/technology but also on the business model. How they reach consumers and the experience they create while reducing the cognitive load will become a key differentiating factor. A plethora of business models designed to reach to consumers are creating markets that previously did not exist. Charging operators are borrowing from principles such as access economy, subscription, and premium and ad-based economy from other verticals to design their business and carve a niche.

This study analyses various market participants segmented into manufacturers/suppliers, charge point operators, and aggregators to outline their existing business models and to design business models that could emerge in the future. New types of charging are emerging, such as the Photovoltaic technology advancements, which are expected to drive momentum and interest among Ford and Toyota. Static inductive charging is set to revolutionise the market beginning in luxury and later to the mass market as seen in the case of BMW and Mercedes. Companies like Qualcomm are fast tracking the development and will be the forerunner to technologies such as autonomous parking and charging. The study will also analyse the existing white spaces in the US charging infrastructure.

Key Issues Addressed

  • What is the growth of the US EV charging and how is it impacting its existing charging infrastructure?
  • What is the future scenario for the US EV charging market?
  • Who are the market participants and what are their business models?
  • What are the new business models and possible future business model designs in the charging space?
  • Where are the white spaces for tech participants to enter the field?

Table of Contents

Key Findings

Charging Stations by Top 10 States—US

EV Charging Ecosystem—Value Mapping

Charging Point Operators (CPOs)—Benchmarking Overview

Prevailing Business Models for EV Charging

Existing Structure of EV Charging Station Operators

Innovative Business Models—An Overview

US EV Charging—Long-term Outlook and Trends

Research Scope

Research Aims and Objectives

Key Questions this Study will Answer

Research Methodology

Classification of EV Charging Infrastructure

Transformational Shifts Reshaping eMobility

Key States in US Setting Milestones for EVs

EV Market Outlook 2018—US

EV Forecast by EV Type

Battery Capacity, Range, and Impact on Charging Capacity

The Next Wave of Charging—Ultra-fast Charging

Charging Stations by Top 10 States—US

Charging Station Points Infrastructure Installation—By Location

EV Charging Infrastructure Deployment by Type

Investments by Utilities and OEMs

Investments by Government and Infrastructure Operators

Highway Range is Much Lesser than Deserved

Charging Infrastructure Availability on Highway

EV Charging Hardware and Service Ecosystem—Key Elements

EV Charging Key Participants

EV Charging Value Chain—Key Business Roles

OEM EV Charging Value Chain—Prominent Partners and Projects

EV Charging Ecosystem—Value Creation

EV Charging Ecosystem—Value Mapping

Charging Point Manufacturers—Benchmarking Overview

Charging Point Manufacturers—Benchmarking

Charging Point Operators—Benchmarking Overview

Charging Point Operators—Benchmarking

Charging Point Aggregators—Benchmarking Overview

Charging Point Aggregators—Benchmarking

Prevailing Business Models for EV Charging

Charging as a Service

Proprietary Network Model

Network Operator

Station Owner

Comparison of Business Models—Time of Use Versus Energy Used

Top EV Charging Infrastructure Market Participants

Top EV Charging Infrastructure Market Participants (Continued)

Top EV Charging Infrastructure Market Participants (Continued)

Existing Structure of EV Charging Station Operators

EV Charging Fees

Innovative Business Models—An Overview

Is Data Monetisation the Next Big Wave in Charging?

Disruptive Business Models in Future

Growth Opportunity—Social Collaboration

Strategic Imperatives for Global EV Start-up Industry

US EV Charging—Long-term Outlook and Trends

US EV Charging Ecosystem—Future Evolution

Abbreviations and Acronyms Used

Legal Disclaimer

Market Engineering Methodology

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

By 2025, over 2 million electric vehicles (EVs) are expected to be sold only in the US. Consumers now prefer EVs over ICEs owing to fast developing charging network across the US. There is an opportunity for both AC and DC charging network expansion and traditional business models are not sufficient anymore. Unlike fuel stations, with respect to EV charging, there is no one-size-fits-all solution and OEMs, EVSEs, CPOs, and aggregators are capitalising on this opportunity. For instance, highways need equally spaced fast chargers city centres such as parking spaces, apartment complexes require AC charging station and a product design that is compact, modular, and scalable. The next wave of charging is the 350kW ultra-fast chargers to be deployed and distributed along the highway. However, the need for lower power AC and DC charging units is still existential within the cities, and both fast and slow chargers will co-exist as the EV market expands. Therefore, it becomes imperative for participants in the market to not only focus on product/technology but also on the business model. How they reach consumers and the experience they create while reducing the cognitive load will become a key differentiating factor. A plethora of business models designed to reach to consumers are creating markets that previously did not exist. Charging operators are borrowing from principles such as access economy, subscription, and premium and ad-based economy from other verticals to design their business and carve a niche. This study analyses various market participants segmented into manufacturers/suppliers, charge point operators, and aggregators to outline their existing business models and to design business models that could emerge in the future. New types of charging are emerging, such as the Photovoltaic technology advancements, which are expected to drive momentum and interest among Ford and Toyota. Static inductive charging is set to revolutionise the market beginning in luxury
More Information
No Index No
Podcast No
Author Pooja Bethi
Industries Automotive
WIP Number K337-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9813-A6,9882-A6,9AF6-A6