Frost Radar™: Digital Risk Protection (DRP) Services, 2022

Information Technology Frost Radar™: Digital Risk Protection (DRP) Services, 2022

A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines

RELEASE DATE
09-Dec-2022
REGION
Global
Deliverable Type
Frost Radar
Research Code: K7CF-01-00-00-00
SKU: IT04634-GL-MR_27242
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Frost Radar™: Digital Risk Protection (DRP) Services, 2022
Published on: 09-Dec-2022 | SKU: IT04634-GL-MR_27242

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Digital risk protection (DRP) is a set of cybersecurity procedures that consists of four strategic pillars: mapping out the digital attack surface area, monitoring the threat landscape, mitigating scam and phishing attacks, and managing a comprehensive risk strategy to protect an organization’s external-facing digital assets beyond its network perimeter. Specifically, DRP platforms detect and remediate cloned websites, illegitimate use of brands, fake social media accounts, and unauthorized mobile applications created by hackers to use in a phishing attack. Common use cases include brand, domain, social media, and data leakage protection by scanning the surface and dark/deep web for potential threats. Demand for DRP solutions has skyrocketed as cyberattacks targeting organizations’ brand equity, customers, and employees are on the rise.

While the four strategic pillars mentioned previously (mapping, monitoring, mitigating, and managing) are critical for DRP, they also overlap, to a varying degree, with cyber threat intelligence (CTI) and external attack surface management (EASM). Due to increased demand for and the highly complementary nature of these cybersecurity solutions, many CTI and EASM vendors have adopted DRP uses cases, acquired other pure-play DRP providers, or partnered with DRP vendors. However, the wide variety of products, misleading marketing initiatives, limited awareness of DRP, and consolidation of CTI, EASM, and DRP capabilities have led to confusion in the market. To avoid misconceptions and standardize terms, Frost & Sullivan defines solutions that combine EASM, CTI, and DRP capabilities into one integrated experience as external risk mitigation and management (ERMM) platforms.

As a result, Frost & Sullivan has decided to publish two separate Frost Radars to benchmark individual DRP vendors more accurately. The DRP Services Frost Radar benchmarks pure-play vendors with DRP point solutions and vendors from adjacent security fields, such as CTI, email, and network security, who adopted DRP use cases. The ERMM Platforms Frost Radar benchmarks vendors that combine CTI, EASM, and DRP solutions into an integrated experience. This DRP Services Frost Radar benchmarks pure-play vendors with DRP point solutions and vendors from adjacent security fields, such as CTI, email, and network security, who adopted DRP use cases.

The Frost Radar reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar methodology. The document presents competitive profiles of each company based on its strengths, opportunities, and a small discussion on its positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across the 10 criteria, where the leading companies are then positioned on the Radar. Industry leaders on both the Growth and Innovation indices are recognized as best practice recipients.

Author: Martin Naydenov

The Strategic Imperative

The Strategic Imperative (continued)

The Growth Environment

Frost Radar™: DRP Services*

Frost Radar™: Competitive Environment

Appgate

Axur

Brandshield

Fortra

Mimecast

Outpost24

Skurio

ZeroFox

Strategic Insights

Significance of Being on the Frost Radar™

Frost Radar™ Empowers the CEO’s Growth Team

Frost Radar™ Empowers Investors

Frost Radar™ Empowers Customers

Frost Radar™ Empowers the Board of Directors

Frost Radar™: Benchmarking Future Growth Potential

Frost Radar™: Benchmarking Future Growth Potential

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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

  • Market Share (previous 3 years)
    This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
  • Revenue Growth (previous 3 years)
    This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
  • Growth Pipeline
    This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
  • Vision and Strategy
    This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
  • Sales and Marketing
    This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

  • INNOVATION SCALABILITY
    This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
  • RESEARCH AND DEVELOPMENT
    This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
  • PRODUCT PORTFOLIO
    This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
  • MEGATRENDS LEVERAGE
    This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
  • CUSTOMER ALIGNMENT
    This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

  • GROWTH POTENTIAL
    Your organization has significant future growth potential, which makes it a Company to Action.
  • BEST PRACTICES
    Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
  • COMPETITIVE INTENSITY
    Your organization is one of the key drivers of competitive intensity in the growth environment.
  • CUSTOMER VALUE
    Your organization has demonstrated the ability to significantly enhance its customer value proposition.
  • PARTNER POTENTIAL
    Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.

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Impacting your company's future growth potential.

Digital risk protection (DRP) is a set of cybersecurity procedures that consists of four strategic pillars: mapping out the digital attack surface area, monitoring the threat landscape, mitigating scam and phishing attacks, and managing a comprehensive risk strategy to protect an organization’s external-facing digital assets beyond its network perimeter. Specifically, DRP platforms detect and remediate cloned websites, illegitimate use of brands, fake social media accounts, and unauthorized mobile applications created by hackers to use in a phishing attack. Common use cases include brand, domain, social media, and data leakage protection by scanning the surface and dark/deep web for potential threats. Demand for DRP solutions has skyrocketed as cyberattacks targeting organizations’ brand equity, customers, and employees are on the rise. While the four strategic pillars mentioned previously (mapping, monitoring, mitigating, and managing) are critical for DRP, they also overlap, to a varying degree, with cyber threat intelligence (CTI) and external attack surface management (EASM). Due to increased demand for and the highly complementary nature of these cybersecurity solutions, many CTI and EASM vendors have adopted DRP uses cases, acquired other pure-play DRP providers, or partnered with DRP vendors. However, the wide variety of products, misleading marketing initiatives, limited awareness of DRP, and consolidation of CTI, EASM, and DRP capabilities have led to confusion in the market. To avoid misconceptions and standardize terms, Frost & Sullivan defines solutions that combine EASM, CTI, and DRP capabilities into one integrated experience as external risk mitigation and management (ERMM) platforms. As a result, Frost & Sullivan has decided to publish two separate Frost Radars to benchmark individual DRP vendors more accurately. The DRP Services Frost Radar benchmarks pure-play vendors with DRP point solutions and vendors from adjacent security fields, such as CTI, email, and network security, who adopted DRP use cases. The ERMM Platforms Frost Radar benchmarks vendors that combine CTI, EASM, and DRP solutions into an integrated experience. This DRP Services Frost Radar benchmarks pure-play vendors with DRP point solutions and vendors from adjacent security fields, such as CTI, email, and network security, who adopted DRP use cases. The Frost Radar reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar methodology. The document presents competitive profiles of each company based on its strengths, opportunities, and a small discussion on its positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across the 10 criteria, where the leading companies are then positioned on the Radar. Industry leaders on both the Growth and Innovation indices are recognized as best practice recipients. Author: Martin Naydenov
More Information
Deliverable Type Frost Radar
Author Martin Naydenov
Industries Information Technology
No Index No
Is Prebook No
Keyword 1 digital risk protection
Keyword 2 digital risk protection services
Keyword 3 cyber risk protection
Podcast No
Predecessor MF61-01-00-00-00
WIP Number K7CF-01-00-00-00