Future of Vehicle Subscription—Business Models and Opportunities in North America and Europe, 2025

Vehicle Subscription Targets 10% of New Vehicles Sales by 2025

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Frost & Sullivan defines vehicle subscription as a shared mobility service where a customer can get access to temporary vehicle ownership - usually by the month. In other words, it can be described as micro leasing a vehicle for a shorter period. It is also sometimes referred as temporary ownership via renting a new car or leasing a used car. Vehicle subscription is unlike any other shared mobility service formats such as carsharing, rental, leasing and outright purchase. It is slotted in between these different services targeting a unique whitespace opportunity. Vehicle subscription, an emerging service, is offered under dedicated program names by various market participants to differentiate it from their othe

Table of Contents

Future of Vehicle Subscription—Business Models and Opportunities in North America and Europe, 2025Executive SummaryExecutive Summary—Key TakeawaysExecutive Summary—Key PredictionsExecutive Summary—Vehicle Subscription EcosystemExecutive Summary—38 Current Vehicle Subscription ProgramsExecutive Summary—Current and Future Program OfferingsExecutive Summary—Major Cost Elements of the ProgramsExecutive Summary—Vehicle Subscription Regional DifferencesExecutive Summary—Program (Minimum) Costs Breakdown AnalysisExecutive Summary—Vehicle Subscription ForecastExecutive Summary—OEM Programs’ Targeted Vehicle SegmentsExecutive Summary—Key Conclusions and Future OutlookResearch Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aims and ObjectivesKey Questions this Study will AnswerResearch BackgroundResearch MethodologyMajor Vehicle Subscription Programs Analyzed in this ResearchDefinitions Vehicle Subscription DefinitionOne Flat Fee / One Bill—DefinitionEmergence of Vehicle Subscription in North America and EuropeVehicle Retailing Formats—IntroductionFootprint of Major Programs in the USLeasing Penetration* into the Total Market in EuropeOverview of Vehicle Subscription—Market Drivers and RestraintsVehicle Subscription Market DriversMarket Drivers ExplainedSpecific Market Drivers of Growth Targeted by Major ParticipantsVehicle Subscription Market RestraintsRestraints ExplainedIntroduction to Vehicle Subscription Participants in North America and EuropeVehicle Subscription Ecosystem38 Current Vehicle Subscription ProgramsOEM Vehicle Subscription Program EvolutionVehicle Subscription—OEM and Dealer Program End GameVehicle Subscription—New Mobility, Tech Company Program End GameAutomotive OEMs Vehicle Subscription ProgramsNon-Captive Participants Vehicle Subscription OfferingsNon-Captive Participants Vehicle Subscription Offerings (continued)Program (Minimum) Costs Breakdown AnalysisVehicle Subscription ForecastVehicle Subscription Forecasts—Overall New and Used Vehicles MixVehicle Subscription Forecasts—Overall as a Percent of New Vehicle SalesVehicle Subscription Forecasts—Overall Take-up RateKey Assumptions to Vehicle Subscription ForecastsOEM Vehicle Subscription Programs Business Model AnalysisVehicle Subscription—OEMs’ Program StatusVehicle Subscription—OEMs’ Program PartnersVehicle Subscription—OEM Programs’ Cities FootprintPrograms (OEM and Non-OEM) Operational in Key Locations in the USVehicle Subscription—OEMs Program PlansVehicle Subscription—Target Customers of OEM ProgramsVehicle Subscription—OEM Programs’ Total Ownership CostVehicle Subscription—OEM Program Subscribers (at Launch, Future Target)Vehicle Subscription—OEM Programs’ New and Used Cars Fleet MixOEM Vehicle Subscription Programs—Operational Model AnalysisVehicle Subscription—OEM Programs’ Nameplates in FleetVehicle Subscription—Age of OEM Program VehiclesVehicle Subscription—OEM Programs’ Target Vehicle SegmentsMinimum Requirements for Program Enrollment in North America**Program Registration Fees for Enrollment in North America*Program Minimum Subscription Term in North America*Overview of Non-OEM Vehicle Subscription Program / Platform ProvidersProgram Platform Providers—Profile of Clutch and FlexdriveProgram Platform Providers—Profile of Clutch and Flexdrive (continued)Program Platform Providers—Profile of Clutch and Flexdrive (continued)Profile of MobilitiProfile of RevolveProfile of DriveFlowProfile of YoYoGrowth Opportunities within the Vehicle Subscription MarketGrowth Opportunity—Vehicle SubscriptionStrategic Imperatives for Success and GrowthConclusions and Future Outlook Key ConclusionsLegal DisclaimerAppendixGlobal Fleet & Leasing Program—2017 Published TopicsGlobal Fleet & Leasing Program—2013-2016 Published TopicsGlobal Fleet & Leasing Program—2013-2016 Published Topics (continued)List of ExhibitsList of Exhibits (continued)List of Exhibits (continued)List of Exhibits (continued)The Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy


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